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      LaLiga fans from all over the world will be able to buy officially licensed shirts, training gear and accessories from the e-commerce site. LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a …

  Get ready, Lagosians, because Domino’s Pizza is back with a bang! The long-awaited Smallie Pizza has made its triumphant return, and to celebrate, Domino’s Pizza embarked on an exhilarating experiential road storming activation. With free Smallie pizzas and refreshing Pepsi in tow, the Domino’s team took to the streets …

      German champions, Bayern Munich, have formed a partnership with Major League Soccer champions, LAFC, to identify and develop young talent for their own teams but also for the international market. The player development business will be operated through a new joint venture company – Red&Gold Football – …

    At the end of the Nigeria Civil War in 1970, the unity of the country was seriously threatened. The then Head of State, General Yakubu Gowon, initiated the National Sports Festival in 1973 as a platform to bring together youths from all parts of the country to compete, …

    President of the Africa Public Relations Association (APRA), Yomi Badejo-Okusanya, has charged Public Relations practitioners to enhance the value of the profession. Badejo-Okusanya, who is also Group Managing Director of CMC Connect, a PR firm based in Lagos, stated this in a statement to celebrate the second World …

      Spanish multinational financial services company, Banco Santander, will cease to be the main sponsor of LaLaiga, but will continue to be involved in it, sportbusinessbrand.com can reveal.     In the coming weeks, LaLiga will announce important new developments for the 2023/24 season and beyond. The termination of the …

                The German Football League will on Saturday, July 9, launch a community initiative, Common Ground, in Nigeria, to promote personal development and active participation in society by young people. sportbusinessbrand.com gathered that the launch of the initiative will coincide with the inauguration …

        Celebrity Brand Ambassador and former Super Eagles captain, Austin Jay Jay Okocha, was the cynosure of all eyes at Ijaiye-Ojokoro, a Lagos suburb, on Sunday. It was a surprise for the community as the former Nigerian star came unannounced to shoot an advert/documentary and featured in …

    Cruiserweight boxer, Stephen “Freeman” Kadima, on Saturday emerged the best boxer at the 25th GOtv Boxing Night to claim the Mojisola Ogunsanya Memorial Trophy for the best boxer of the night and the cash prize of N1m. Kadima’s put up an outstanding performance to stop Michael “Emirate” Godwin, …

        Spain’s top flight league, La Liga, has clarified the financial of FC Barcelona in view of different and incorrect information about the team in terms of compliance with its financial control regulations.       In a document made available to sportbusinessbrand.com, LaLiga explained that it …