Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe.
Coca-Cola now becomes the Official Soft Drink Supplier of the club.
Partnership Sales Director for Chelsea Football Club, Oliver Boden, said: ‘We’re excited to welcome Coca-Cola as our Official Soft Drink Supplier. Their global reach, cultural influence, and focus on fan-first experiences make them a perfect fit for the club. Together, we’re committed to delivering refreshing moments for our supporters at Stamford Bridge and beyond.’
Reacting, President of marketing, Europe, Coca-Cola, Javier Meza said: ‘We’re delighted to work with Chelsea Football Club, an iconic team with a passionate global fanbase. Through this agreement, we look forward to connecting with Blues fans and enhancing the matchday experience with our leading soft drink portfolio.’
As part of the agreement, Coke Zero will lead a line-up of Coca-Cola’s iconic beverages served at Stamford Bridge and Kingsmeadow – including Coca-Cola, Diet Coke, Fanta, Sprite and more. These drinks will be available to supporters on matchdays across general concourses, throughout hospitality suites, and at club events.
You can contact the writer at ojeikereaikhoje@gmail.com
