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Chief Executive Officer of Vault Hill, Folajimi Daodu, who is one of the keynote speakers at the 2025 National Brands and Marketing Conference powered by Brand Journalists Association of Nigeria (BJAN), has tasked marketing experts at this year’s conference to focus on the opportunities of Artificial Intelligence.
Daodu, one of Africa’s most prominent voices in artificial intelligence (AI), blockchain, and immersive technology, will be speaking at the BJAN-organised event on the theme: “AI and Marketing Workflow: Disruption or Opportunity,” at the Brand Journalists’ Conference scheduled for Friday, November 28, 2025, at the Oriental Hotel, Lekki, Lagos.
“AI is no longer a futuristic concept, but a present reality shaping industries and economies,” he said.
Daodu noted that, like every major innovation, AI has both positive and negative sides, and innovators need to open their minds to maximise it as the BJAN conference will provide a huge window for discussion on AI.
The Brands and Marketing Conference is an annual event that brings stakeholders in the Integrated Marketing Communications sector together to discuss issues that affect not just the sector but the economy at large.
This year’s conference, which is the 13th in the series, will explore the benefits of AI in marketing to create a balance as the world grapples with this new trend.
Other seasoned professionals who will deliver the keynote alongside Daodu, include Executive Vice President and Group Chief Marketing & Communications Officer, Interswitch Group, Dr. Cherry Eromosele and ARCON DG, Dr. Lekan Fadolapo, who will speak on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities”.
Their papers are expected to be dissected by a lineup of experienced professionals and seasoned experts like Marketing Lead at Cadbury Nigeria Plc., Morolake Emokpaire, CEO/Co-founder Optimus AI Labs, Lanre Basamta, Chief Information Officer, UBA, Austin Onyebuchi Akosa,
and Emma Adeniran, an ICT expert.
