DAZN Bet has revealed it intends to create memorable experiences for fans of Atletico Madrid following a sponsorship deal with the club.

Atletico Madrid and DAZN Bet have reached an agreement under which the company becomes an official sponsor of Atlético de Madrid.

Nigerian winger, Ademola Lookman, pays for the La Liga side,

“We are delighted to begin this new chapter alongside Atlético de Madrid. It is a club with an extraordinary identity, community and international reach, and we share the ambition of building a partnership that goes far beyond brand visibility. We want to develop initiatives and experiences that bring value to fans while continuing to strengthen DAZN Bet’s presence in Spain as part of DAZN’s global ecosystem,” said Elicia Martinez, Country Director of DAZN Bet Spain and LATAM.

Atletico Madrid’s Chief Operating Officer, Oscar Mayo said:

“We are delighted to welcome DAZN Bet as a new and important partner on our journey to bring the team ever closer to the millions of Atlético de Madrid fans, with cutting-edge experiences that allow them to enjoy their club beyond the 90 minutes of a match. Given their extensive and proven experience in the sports entertainment sector, DAZN Bet is the perfect partner to join us over the coming seasons.”