French side, Racing Club Lens and Sportfive renew long-term commercial partnership

Ligue 1 side, Racing Club de Lens and international sports marketing agency. Sportfive, have renewed their long standing relationship, which started in 2008.

With the renewal of the deal, Sportfive, will continue to serve as the club’s exclusive commercial agency. S

Sportfive handles RC Lens’ sponsorship, hospitality, B2B ticketing, corporate events, licensing, as well as merchandising and supports the team’s digital and CRM strategy.

Earlier this month, Sportfive brokered an extended sponsorship agreement between Lens and Nexans, the French cable company until the end of the 2024-25 season.

The firm’s logo will feature on the club’s shirts as part of an expanded deal.