Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
Inter Miami continues to add big-name brands to its stable of sponsors, making Red Bull its official energy drink partner under a multiyear deal.
Red Bull receives entitlement rights to the North Stand at Chase Stadium, the section of the team’s temporary home venue in Ft. Lauderdale where its supporters’ groups are located.
The brand will also have a presence at the team’s new stadium, Miami Freedom Park, beginning next season, though it’s unclear whether that will include entitlement to a specific area of the stadium.
In addition to the entitlement, mobile bar carts and branded bars throughout Chase Stadium will offer Red Bull products. The energy drink will also be available for players and staff at the Florida BlueTraining Center and Chase Stadium.
Red Bull replaces Celsius in the energy drink category for Inter Miami.
Financial terms of the agreement, which the team and brand negotiated directly, were not disclosed.
