Peculiar Ultimate Concerns: Sustaining brand visibility with strategic sports sponsorship

By Ojeikere Aikhoje

Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country.

It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development.

Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar Ultimate Concerns has continued with strategic sponsorship assets boosting brand visibility in communities where they operate.

As a business made up of sports fans, it understands what sports means to the local community and seeks to use this sponsorship as a chance to give back to the people.

With some of the most experienced and skilled professionals in the industry, the team is able to deliver quality service in all aspects of the building cycle.

The brand’s sponsorship is a clear testament to its unwavering commitment to societal responsibility and its dedicated efforts to bolstering sports-related initiatives, in Nigeria.

With over 200 million people who are passionate about sports, Peculiar Ultimate Concerns sees this as an opportunity to fuel the passion.

Over the years, it has developed local talents and supported young people as prove of its readiness to enhance human capacity building.

Moreover, sports sponsorship offers an opportunity to engage with customers and the people in the communities served.

 

Facilities

Credit for the remodeling of some of Nigeria’s sporting facilities goes to the company.

After receiving the hosting rights for the National Spots Festival, Edo State turned to Peculiar Ultimate Concerns and it was the same with Oyo State government when the Lekan Salami Stadium was to be given a new look.

In Lagos State, the brand is also involved with the remodeling of the Teslim Balogun Stadium.

 

Sponsorship

Beyond construction, the brand has since become a shirt sponsor of clubs in the Nigeria Professional Football League (NPFL) and the Nigeria Women’s Premier League (NWFL).

High flying Shooting Stars Sports Club has the brand on their shirt in the NPFL and reigning NWFL champions, Edo Queens, also have the brand as sponsor.

Shooting Stars Sports Club’s outing offers the brand visibility for 38 match days in the NPFL.

Sponsorship of Edo Queens boosted the brand’s visibility as the team competed for honours amongst the best women’s teams in Africa and finished in the last four.

It is headline sponsor of the Edo State FA Cup

The brand has since identified the importance of grassroots football and schools’ sports with its sponsorship of the Governor’s Cup for secondary schools in Oyo and Osun States.

Interestingly, the brand’s sponsorship is not just about football as it has sponsored the highly successful Access Bank Lagos City Marathon.

Football Club:

  • Shooting Stars Sports Club: (Oyo State)
  • Edo Queens FC (Edo State)
  • Edo State FA Cup

Grassroots Football

  • Governor’s Cup for Secondary Schools (Oyo State)
  • Governor’s Cup for Secondary Schools (Osun State)
  • Edo State FA Cup (2025)

Marathon:

  • Access Bank Lagos Marathon

 

About Peculiar Ultimate Concerns Construction Limited

Peculiar Ultimate Concerns Construction Company Limited, led by its Chairman and Managing Director, Engr. Olanrewaju Adeleke, offers comprehensive civil engineering services, including road and building construction, steel roof structure fabrication, stadium design and construction, and project management.

Its innovative project development template, APFA, has been adopted by several state governments to address financial challenges, resulting in significant project awards.

Other Services

  • Roads and Highways Construction
  • Building Development
  • Foundation Engineering
  • Design, Fabrication and Installation of Complex Steel Roof
  • Stadium Design & Construction
  • Project Management

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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