LaLiga announces North America Tour

 

 

Spanish top flight league, LaLiga has announced that four teams will play in North America this year as it kick starts its inaugural Summer Tour.

The quartet include: Atlético de Madrid, Sevilla FC, Real Betis Balompié, and Real Sociedad.

All matches will take place in Mexico and the United States, giving North American soccer fans a chance to experience the excitement of LaLiga up close.

This is part of LaLiga North America’s strategy to expand the fan base for LaLiga, its clubs, and players across the United States and Mexico, particularly engaging with young and diverse followers.

In partnership with Relevent Sports, the premier soccer events and media company in North America, the LaLiga Summer Tour will be the biggest tour LaLiga has organized outside of Spain.

Relevent will organize and operate the tournament across each date.

Óscar Mayo, Executive General Director of LaLiga said: “The LaLiga Summer Tour is an exciting opportunity for us to continue reaching new fans by bringing the history and passion of LaLiga to North America”.

He added that: “LaLiga is in a period of rapid transformation as more teams are improving and the athletes are reaching entirely new fan bases globally. There’s a real passion growing in Mexico and the United States for the sport and we hope to tap into that with this tour.”

Speaking on initiative, Boris Gartner, CEO of LaLiga North America, Boris Gartner said: “We are thrilled to bring our teams to North America and showcase the talent and excitement of LaLiga to fans across the continent. We believe that through these matches we can continue to foster deeper connections with our fans across Mexico and the United States.”