LaLiga boss highlights importance of consumer behavior to boost consumption of football by new generation



LaLiga President, Javier Tebas, has called for a better understanding of the behaviour of young people and their consumption habits in building a football culture.



Speaking at the Web Summit in Lisbon, Tebas maintained that it is essential to properly know the behavioural patterns of young people at different ages and to know how to reach each age group and in each country.

He said: “It’s very important to understand consumer behaviour, and the key is to be there when young people become financially independent and can pay to watch football.

“It’s not about making new competitions or more interesting matches, because there are already plenty of them. The important thing is to know what is happening with the different generations.”

In addition, Tebas told the audience: “The key is not to change the format of the competitions. We have to understand consumer behaviour, because more football is being consumed than ever before.

“On TikTok, it’s football that is being consumed more than anything. We would be bad directors if we didn’t know how to transfer those people from TikTok to payment.”

He reiterated the fact that the new generation desire to consume football through digital channels and clubs must realize the trend.

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