Tottenham Hotspur and Google are in talks over a naming rights deal for the English top-flight soccer club’s stadium, according to The Athletic.
Since moving into their UK£1 billion (US$1.1 billion) home in 2019, Spurs’ chairman Daniel Levy has taken his time in the search for a lucrative naming rights partner.
The Telegraph reported in 2020 that the club had been hoping for a deal worth as much as UK£25 million (US$27.6 million) per season over 15 years, equating to UK£375 million (US$414 million) in total.
Amazon and Nike were linked with a deal more than two years ago, though the impact of Covid-19 on the economy reportedly meant that the north London outfit needed to rethink its asking price.
It is not clear if Google is prepared to meet Levy’s original demands, or how far along the discussions are, but The Athletic has described the talks as ‘meaningful’.
Speaking to SportsPro in May, Spurs’ chief commercial officer Todd Kline said there had been “many twists and turns” in the stadium naming rights process but he was “happy” and “excited” with where the club was.
“We’re running a process,” he said. “It’s been a rewarding process. We’ve met some amazing people throughout it and I think we’ll land on the right partner for the right venue. And sometimes in doing complicated deals, sometimes patience is the move.”