Scottish FA Signs Multi-Year Partnership With Pepsi Max

The Scottish FA has announced a new five-year partnership with PepsiCo and Pepsi MAX®, officially becoming the soft drinks partner of the Scotland Men’s and Women’s national teams.

The partnership, which will run until end of July 2030, sees Pepsi MAX also secure pourage rights at Barclays Hampden, ensuring a presence across both football and major music and entertainment events.

Drawing on more than five decades of global football sponsorship spanning the UEFA Champions League and UEFA Women’s Euro, Pepsi MAX holds a long-standing presence in football.

Brendan Napier, Commercial Director, Scottish Football Marketing, said: “It goes without saying that, in Scotland, football is a way of life. In Pepsi MAX, we have a world-renowned partner who recognises that and speaks our language.

“We have a lot to look forward to with our national teams – from now through until 2030, and beyond. This partnership is built for impact. Bringing supporters closer to the Scotland national teams through bold, innovative content and experiences.”

Natalia Filippociants, General Manager, International Beverages, PepsiCo, added: “We’re incredibly excited to unveil Pepsi’s five-year partnership with the Scotland national teams ahead of an unmissable summer of sport – a collaboration that continues to strengthen our presence across both local and international football.

“We are committed to being at the heart of the Tartan Army’s journey through to 2030, making Pepsi MAX an unmissable part of Scottish football culture at Barclays Hampden and beyond.”

culled from fcbusiness.co.uk