SPORTS BUSINESS REVIEW: E1 Lagos GP: Lagos boosts destination branding and tourism economy as all-electric powerboat championship debuts in Africa

Global attention will turn to Lagos as the city becomes the first in Africa to host the all-electric powerboat championship, tagged E1 Lagos GP, from Saturday, October 4 through Sunday, October 5, in what will bring some of the biggest names to Nigeria.

LeBron James, Will Smith, Didier Drogba, Tom Brady, Steve Aoki, Marc Anthony and Rafael Nadal amongst other global icons are E1’s team owners, who will bring their star power to the waterways of Lagos.

Former Cote d’Ivoire and Chelsea star, Didier Drogba, receiving a gift from Lagos State Governor, His Excellency, Governor Babajide Sanwo-Olu. Drogba has a team that will compete in E1 LagosGP.

Expect an iconic race with a blend of speed, culture and mind- blowing memories coming live to the heart of Africa.

James’ Team Alula, Smith’s Westbrook Racing, Nadal’s Team Rafa, Drogba’s Team Drogba and others will create an unforgettable Race Week never experienced before, in Africa as history is about to be made and culture is about to be reimagined.

Speed is about to be redefined with sustainability at its peak.

 

Lagos Ready to showcase strength and innovation

The Lagos State Government reaffirmed its commitment to showcasing Lagos as a hub of resilience, opportunity and enterprise, with global attention set to focus on its waterways as the city hosts the E1 Lagos GP, in Victoria Island.

Speaking at the E1 Lagos GP Immersion Session, held at LASWA Boat Jetty at Falomo in Ikoyi, Lagos State Commissioner for Information and Strategy, Gbenga Omotoso, described Lagos as a city of strength and innovation, one that constantly reinvents itself and continues to attract the world’s gaze.

“This is more than putting race boats on the water. Everything about it requires science, careful planning, and accuracy. It shows that it is serious business for Lagos. It is about sustainability, creativity, and responsibility. Lagos is indeed the city of now and the city of the future,” he said.

Also speaking, the Chairman of the Local Organising Committee (LOC), Mr Sam Egube, who highlighted the global significance of the E1 Lagos GP, said Lagos is fast becoming Africa’s hub for technology, culture, and enterprise.

“The world is beginning to recognise Lagos for what it truly is—a resilient city with untapped potential. Investors see this, and that is why Lagos remains at the forefront of conversations about Africa’s future,” he said.

Sponsorship: First Bank

Mr. Olayinka Ijabiyi, Group Head, Marketing and Corporate Communications, First Bank of Nigeria, added: “First Bank is honoured to take its place as the Presenting Partner of the E1 Lagos GP. Our heritage of over 130 years in supporting innovation and development in Nigeria aligns perfectly with this groundbreaking event. We are delighted to support a project that not only showcases sport at its finest but also emphasizes sustainability and youth engagement.”

 

About UIM World Championship

The UIM E1 Series is a Union Internationale Motonautique-sanctioned, all-electric international offshore powerboat racing series. The UIM E1 World Championship was launched to pioneer sustainable racing on water using electric-powered boats.

Since its inception, E1 has hosted events in various global cities, positioning itself as the world’s first electric powerboat series.

 

 

 

 

About SBB-12889492

Check Also

Ibom Air soars into Nigeria’s football space with Akwa United sponsorship

  Chairman of Akwa United FC, Mr. Joseph Eno (second left) and Acting Managing Director …

Leave a Reply

Your email address will not be published. Required fields are marked *