Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
By Ojeikere Aikhoje
When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria.
Excited fans celebrated what they believed is the start of another campaign that will lead to a back-to-back title after last season’s successful campaign.
Now, the chance to watch Mo Sallah and co live at Anfield is possible by Standard Chartered, who already have fans of Liverpool as customers, in Nigeria.
As part of strategies to leverage its Liverpool FC sponsorship, the brand has created a unique travel opportunity for two lucky customers by offering trips to Anfield, the club’s stadium, as prizes in promotions and competitions to give them exclusive unforgettable experiences.
This clearly helps to strengthen customer engagement and loyalty as well as a huge platform to recruit new customers and retain existing ones.
Using its Official X Account, @StanChartNG to promote this, the bank posted:
“Standard Chartered is offering customers in Nigeria a chance to see a Liverpool game at Anfield by using their Standard Chartered Debit Card between July 15 through August 31.
“Spend at least N1.6m (or foreign currency equivalent) in 3 or more transactions between July 17 and August 31st for a chance to have you and a guest watch Liverpool FC play live at Anfield, U.K.”
Travel as a competitive advantage to strengthen customer engagement and loyalty
With travel increasingly becoming a priority for consumers in Nigeria a lifestyle, it presents a unique opportunity for brands to build strong relationships with their most valued customers, differentiate from competition, and deliver measurable business impact.
For Standard Chartered, this serves as an opportunity to elevate customer experience.
Moreover, rising expectations for unique premium travel experiences, present valuable opportunities for brands especially in the financial services sector, to strengthen customer engagement and loyalty.
An all-expense paid trip for two to Anfield will be a lifetime experience!
Since 2010
Since Standard Chartered and Liverpool consummated this sponsorship, in 2010, the alliance has moved beyond mere shirt sponsorship, blossoming into a beacon of shared values and meaningful initiatives in communities where the bank operates.
Over the years, the bank has engaged customers and the latest is the Anfield offer.
Standard Chartered has been the main sponsor of Liverpool F.C. since 2010, making it the second-longest sponsorship deal in LFC history.
Ojeikere Aikhoje, Founder of MatchRoom Football Business Institute, Lagos, works with Sports PR Agency, www.matchroom.com.ng.
He writes regularly about Fan Engagement in football and Sports Geography.
You can reach the writer @ ojeikereaikhoje@gmail.com or @ojeksaikhoje on X.
