GUINNESS returns to domestic league shirt sponsorship with Ikorodu City

Nigeria: Global beverage brand, GUINNESS, has returned to domestic league football in Nigeria as sponsor of top flight side, Ikorodu City.

The deal see GUINNESS returns to the league after a 12-year exit when it sponsored multiple clubs using its HARP and DUBIC beer brands.

 Previous Deals

GUINNESS is not new to football sponsorship.

Back in 2013, HARP Beer was on the shirts of Heartland, Dolphins, Sunshine Stars, Lobi Stars and Enugu Rangers, while DUBIC had similar sponsorship deals with the duo of Shooting Stars Sport Club and Enyimba.

 

 

 

New Deal

GUINNESS becomes the latest sponsor in what becomes a landmark as the club records a third sponsor on its shirt after BETKING and CFmoto.

With the deal, GUINNESS, a prominent supporter of football becomes the fourth commercial partner in the club’s commercial portfolio, joining BETKING, CFmoto and Indomie.

Leveraging

GUINNESS has the opportunity to leverage a number of brands across its portfolio.

No value was given for the sponsorship.