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Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador
Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally.
The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks the brand’s entry into the business of boxing.
Described as the “most explosive talent in boxing”, Ituama is now Brand Ambassador of Bet9ja.
Itauma, a 20-year-old British fighter of Nigerian descent, has rapidly become one of boxing’s most compelling figures, with an unbeaten professional record, having stopped 10 of his 12 opponents since turning professional in 2023.
The sponsorship deal comes as Itauma prepares for the biggest fight of his career – against Britain’s Dillian Whyte in a headline bout in Saudi Arabia on Saturday (August 16).
Bet9ja’s logo will be prominently displayed on Itauma’s training gear, as well as his ringside team’s clothing during fights. He is also contributing to a series of videos and digital content that fans will enjoy via Bet9ja’s social channels.
For Bet9ja, this sponsorship reflects their deep commitment to supporting Nigerian excellence in sports. As Nigeria’s number one sportsbook, Bet9ja, with Logifuture’s cutting-edge technology and marketing power behind it, continues to push boundaries.
Earlier this year, Bet9ja announced its renewed support for Nigeria national football team’s “Let’s Do It Again” campaign in the build up to the 2025 Africa Cup of Nations.
Bet9ja is powered by Logifuture, a leading provider of iGaming products, including Simulate and Zoom Soccer – flagship virtual sports titles that are transforming the way sports fans engage with their favourite sports, while providing increased revenues and consistent margins for operators.
Brand Storytelling
Logifuture CMO, Ben Cove, told iGamingExpert that: “Moses’s Nigerian roots give us an authentic connection with Bet9ja’s core audience, but his international appeal lets us reach wider, more diverse sports fans too.
“We’ll create content, activations and conversations that help fans follow his journey and, in doing so, strengthen their relationship with Bet9ja.”
Bet8ja’s betBOOM and Moses: The connection
Cobe belives that partnering with Moses is a continuation of that momentum.
He said: “Just as betBOOM supercharges the betting experience, Moses supercharges excitement in the ring. He’s a show-stopper, and aligning with someone of his calibre reinforces Bet9ja’s position as a brand that supports excellence and thrives on energy and ambition.
“It also showcases Logifuture’s ability to connect the dots between elite talent, product innovation and fan engagement. This isn’t just about brand exposure, it’s about creating memorable, high-value experiences for our audience.”
Applause for Bet9ja
Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”
Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.
“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.
“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”
Bet8ja: Elevating Standards Of Engagement
Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”
