BRAND REVIEW: Bold Soft Drinks makes bold impact in HiFL





Since partnering the youth centric Higher Institutions Football League, (HiFL), as Official Soft Drink, Beverage brand, Bold Soft Drink has been active and continues to make bold impact with its target group.

Clearly the preferred choice amongst youths to quench thirst, BOLD remains committed to the success of the HiFL as it aligns with the company’s vision which prioritises youth development.


The HIFL has reached Round 16 with teams and spectators enjoying maximum refreshment from the BOLD brand entertainment corner.

Group Marketing Director, Jotna Nigeria Limited, The La Casera Company Plc: Emmanuel Agu promised more refreshment from the brand.

“We will be on ground to provide necessary refreshment that is needed to the teams playing and even spectators out there watching the match. Our event this year is loaded, We did it last year and making it even bigger this year,” he assured.

Organised by Pace Sports and Stanbic-IBTC as Lead Sponsor, the HiFL has grown over the years with more Universities embracing the competition.

For the Director of PACE Sports, Sola Fijabi, the partnership with Bold marked the commencement of greater expectations.



He said, “We are glad to have Bold, our official drink join the growing family of partners and sponsors alike who are dedicated to developing the Nigerian youths.”



Launched in 2020, Bold Carbonated Soft Drinks comes in four variants; Ginger, Orange, Tropical and Bitter Lemon Extra.

Bold Ginger is Nigeria’s first ginger soft drink with spicy taste and pleasant peppery bite, perfect for your on-the-go life; while Bold Orange is different because it has that uniquely refreshing taste and aroma enjoyed by Fun, Trendy and Stylish consumers.

Bold Tropical gives that deeply satisfying and indulging taste that quenches your taste with a rewarding mouthfeel; while the flagship flavour, Bold Bitter Lemon Extra which comes with Extra quinine, for those who yearn to “Taste the Extra” in their soft drink.



The Higher Institutions Football League is a football competition for university undergraduates in Nigeria.

Since its debut, the number of participating institutions have continued to increase.

About Ojeikere Aikhoje

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