Brand Campaign

Bundesliga, Okocha boost life skills education for children in Ijaiye-Ojokoro’s Bundesliga Common Ground

By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro.   Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …

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Why independent football awards like Eunisell Boot can boost NPFL’s brand appeal

By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com   Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …

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FirstBank disburses N1Billion in one day, through Agent Credit Scheme to achieve fresh milestone

  By Tosin Ajayi Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed to empower a wide range of low-income individuals who face barriers in accessing traditional credit channels. This innovative program offers financial support to Firstmonie Point-Of- Sale agents by enabling them to overcome liquidity challenges and …

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Chelsea win the Conference win

  Chelsea have become the first club to win each of the five major European trophies after defeating Real Betis to be crowned Conference League champions! Stadion Wroclaw was the venue for our latest European triumph, and Enzo Maresca‘s side did it the hard way as the Blues battled back from …

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National Sports Festival: First Bank backs quest for giants in Nigerian sports through sponsorship of National Sports Festival

SPORTS BUSINESS REVIEW     It’s no surprise that Nigeria’s oldest financial institution, First Bank of Nigeria Limited, has thrown its weight behind the 2024 National Sports Festival, in Ogun State. This is part of First Bank’s unique First@Sports initiative. Tagged Gateway Games 2024, the National Sports Festival seeks to …

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