Ligue 1 side, Racing Club de Lens and international sports marketing agency. Sportfive, have renewed their long standing relationship, which started in 2008. With the renewal of the deal, Sportfive, will continue to serve as the club’s exclusive commercial agency. S Sportfive handles RC Lens’ sponsorship, …
Read More »Lotus Bank in talks over Ikorodu City shirt deal extension.
sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City. Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …
Read More »Sterling Bank extend Bendel Insurance front-of-shirt deal
Sterling Bank has extended its front-of-shirt sponsorship deal with Nigeria Premier Football League side, Bendel Insurance. Both parties signed the biggest shirt deal in Nigerian history last season (2021/22) when the bank paid N50million as the club campaigned in the second tier, Nigeria National League. The deal was for …
Read More »Supa Komando delivers more Energy for GOtv Boxing Night
By Bidemi Oluwatobiloba SportBusinessBrand Staff Leading energy drink brand, Supa Komando from 7Up Bottling Company will be present to energise boxing and music fans as co-sponsor of the 27th edition of GOtv Boxing Night, Africa’s biggest boxing show, scheduled for December 26, at the Tafawa Balewa Square, Lagos. Speaking …
Read More »ADVAN seeks improved marketing communications industry
President of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, speaking during the parley with Brand Journalists Association of Nigeria at their head office. The president of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, has said the body is in the forefront of seeking a marketing communications industry that is …
Read More »Dozy Mmobuosi Super Cup sponsorship takes domestic tournaments to new heights
The announcement of the N100million prize money for the Dozy Mmobuosi Foundation sponsored Super Cup for clubs in the Nigeria Professional Football League (NPFL), initially sounded like a fairy tale, but eventually turned out to be the groundbreaking deal needed to awaken the giant. Considering the nature of …
Read More »Enugu Rangers, Shooting Stars in race to join Enyimba for Dozy Mmobuosi jackpot
Enugu Rangers and Shooting Stars will go into match day three action today with high hopes as they chase a place in the final of the Dozy Mmobuosi Super Cup against Enyimba. With six points from consecutive victories over oriental foes, Rangers and newly promoted Bendel Insurance, …
Read More »Tingo boosts fintech presence in Nigerian League
After making a success of its presence in agribusiness, Tingo Pay, a Nigerian tech company, has made an ambitious move into the Nigerian football league space with the newly introduced pre-season tournament, Dozy Mmobuosi Super Cup. The pre-season tournament is offering N100million as prize money which …
Read More »UD Las Palmas boost brand awareness in the UK and promote Gran Canaria tourism at the WTM in London
The Canary Islands club took part in the World Travel Market (WTM), one of the tourism industry’s major events, with the aim of positioning itself in the British market and attracting visitors to Gran Canaria. UD Las Palmas were present at the Gran Canaria Tourism stand, establishing contacts …
Read More »NPFL big four set for inaugural Dozy Mmobuosi Super Cup
By OJEIKERE AIKHOJE The stage is set for the inaugural Dozy Mmobuosi Super Cup as the quartet of Bendel Insurance, Enyimba, Shooting Stars and Rangers reignite their age long rivalry. All four clubs are fresh from different pre-season tournaments. It is a new tournament and sponsor, Dozy Mmobuosi Foundation, …
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