LaLiga has presented the annual Economic Report for the 2021-22 season, in which Spanish professional football practically recovered to pre-pandemic figures in terms of revenue, with Spanish clubs recording the lowest aggregate losses among 5 major leagues, showing the success and robustness of a model based on financial …
Read More »Mahrez’s hat-trick takes Man City to FA Cup Final
Photo Credit: SkySports A hat-trick from Algerian star, Riyad Mahrez was all Manchester City needed to make it to the 2022/23 FA Cup final. This will be their 12th Cup final and first since 2019. The Algeria international netted a first-half penalty and scored twice in five second-half …
Read More »Battle Of The Fans: Can NNL’s Sporting Lagos, Ikorodu City and Vandrezzer make a splash into NaijaSuper 8?
Photo Credit: @SportingLagos Ojeikere Aikhoje SportsBusiness Writer For the first time in Nigerian football, clubs have turned to their fans to boost their chances of playing in a tournament. The newly introduced NaijaSuper8 tournament provides a platform for nominated clubs to showcase the degree of engagement …
Read More »LaLiga announces North America Tour
Spanish top flight league, LaLiga has announced that four teams will play in North America this year as it kick starts its inaugural Summer Tour. The quartet include: Atlético de Madrid, Sevilla FC, Real Betis Balompié, and Real Sociedad. All matches will take place in Mexico and the …
Read More »FIFA President Gianni Infantino re-elected by acclamation at historic FIFA Congress
Gianni Infantino will serve a second term as FIFA President after being re-elected unopposed to lead global football’s governing body for another four years, during the 73rd FIFA Congress in Kigali, Rwanda. Speaking immediately after the re-election to serve from 2023 to 2027, President Infantino said: “Being FIFA President …
Read More »Morocco joins Spain-Portugal 2030 World Cup bid
Morocco has announced readiness to join Spain and Portugal’s joint bid to host the FIFA 2030 World Cup, Sports Minister, Chakib Benmoussa, announced at the CAF President Outstanding Achievement Awards Ceremony in Kigali, Rwanda. “With that in mind, I would like to announce, before this assembly, that the Kingdom …
Read More »Thirty-Five sponsors line up for exciting NBA All-Star weekend
Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …
Read More »FCAAN, Baker University announce partnership
Africa’s largest football coaching organisation, Football Coaches Association of African Nations (FCAAN) and one of the leading Universities in the United States of America, Baker University, have agreed a partnership (L-R) Vice President of Advancement, Baker University, Mr. Nate Houser, Founder and President FCAAN, Dr. Terry Eguaoje …
Read More »French side, Racing Club Lens and Sportfive renew long-term commercial partnership
Ligue 1 side, Racing Club de Lens and international sports marketing agency. Sportfive, have renewed their long standing relationship, which started in 2008. With the renewal of the deal, Sportfive, will continue to serve as the club’s exclusive commercial agency. S Sportfive handles RC Lens’ sponsorship, …
Read More »Lotus Bank in talks over Ikorodu City shirt deal extension.
sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City. Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …
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