Brand Campaign

LaLiga clubs bounce back to pre-COVID total income in 2021/22 season with almost 5billion Euros

    LaLiga has presented the annual Economic Report for the 2021-22 season, in which Spanish professional football practically recovered to pre-pandemic figures in terms of revenue, with Spanish clubs recording the lowest aggregate losses among 5 major leagues, showing the success and robustness of a model based on financial …

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Battle Of The Fans: Can NNL’s Sporting Lagos, Ikorodu City and Vandrezzer make a splash into NaijaSuper 8?

    Photo Credit: @SportingLagos   Ojeikere Aikhoje SportsBusiness Writer   For the first time in Nigerian football, clubs have turned to their fans to boost their chances of playing in a tournament. The newly introduced NaijaSuper8 tournament provides a platform for nominated clubs to showcase the degree of engagement …

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LaLiga announces North America Tour

    Spanish top flight league, LaLiga has announced that four teams will play in North America this year as it kick starts its inaugural Summer Tour. The quartet include: Atlético de Madrid, Sevilla FC, Real Betis Balompié, and Real Sociedad. All matches will take place in Mexico and the …

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Thirty-Five sponsors line up for exciting NBA All-Star weekend

          Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …

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Lotus Bank in talks over Ikorodu City shirt deal extension.

  sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City.   Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …

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