Brand Campaign

First Bank holds groundbreaking ceremoney for new state-of-the-art eco-friendly headquarters

FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, today marks a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos. This ambitious project 40-story building project set to be the tallest building in Nigeria, …

Read More »

Nortra Tractors land on Rangers’ sleeve in biggest ever club sponsorship deal in NPFL

    By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …

Read More »

130th Anniversary: Iconic FirstBank Unveils ‘Giant In You’ Brand Campaign to boost potentials of individuals and businesses

    FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary. “We believe …

Read More »

UEFA Euro 2024: Sponsors Watch

  The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …

Read More »

CVC’s Boost LaLiga funding shows evidence of progress by clubs in and outside Spain

  Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …

Read More »

CAF announces Unilever as latest Official Sponsor of TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023

    The Confédération Africaine de Football (“CAF”) has today announced Unilever personal care brands, including Rexona (also known as Shield, Sure), Dove, Dove Men+Care and Axe, as the latest Official Sponsors of its two forthcoming continental championships: the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies …

Read More »

CAF and Orange renew Partnership ahead of  AFCON

    The Confédération Africaine de Football (“CAF”) and Orange have renewed their long-standing Partnership, reinforcing their shared commitment to football development, equality and inclusion in Africa. Orange has been an exclusive telecommunications partner for CAF since 2008. The scope of the renewed Partnership between CAF and Orange includes CAF’s …

Read More »