Brand Campaign

      FirstBank, the leading financial institution and provider of financial inclusion services in West Africa, has officially launched its FirstMonie Merchant Solution. This was revealed in a press statement signed by FirstBank’s Ag. Group Head, Marketing & Corporate Communications, Yinka Ijabiyi. This innovative platform is designed to enable …

  Not so long ago, only what happened on the pitch would make compelling stories. However, emerging trends have emerged to confirm the importance of what happens outside the pitch. Back by technology, new ways for consumer and fan engagement have since emerged with creative clubs maximizing the opportunities. As …

Etihad, Emirates and Turkish Airlines are well known airline brands that have remained glued to football to build brand visibility and loyalty through football sponsorship. Like the airlines listed above, Nigerian airline brand, Value Jet, has since identified football as a tool to boost its brand appeal by sharing the …

  By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …

Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of  heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …

  Plans have been concluded for the Super Falcons to embark on a trophy parade in the Abuja metropolis on Monday, according to the Nigeria Football Federation (NFF). The victorious contingent is scheduled to touch down at the Nnamdi Azikiwe International Airport by noon on Monday and move to the …

OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century   By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …

Brentford and Leeds United are latest clubs to reveal their strip for the new season Premier League clubs continue to reveal their new kits for 2025/26, showing their supporters what they will be wearing this season. Brentford and Leeds United are the latest club to reveal their home kit, following …

By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro.   Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …

By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com   Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …