Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …
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Plans have been concluded for the Super Falcons to embark on a trophy parade in the Abuja metropolis on Monday, according to the Nigeria Football Federation (NFF). The victorious contingent is scheduled to touch down at the Nnamdi Azikiwe International Airport by noon on Monday and move to the …
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OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …
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Brentford and Leeds United are latest clubs to reveal their strip for the new season Premier League clubs continue to reveal their new kits for 2025/26, showing their supporters what they will be wearing this season. Brentford and Leeds United are the latest club to reveal their home kit, following …
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By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro. Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …
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By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …
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By Tosin Ajayi Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed to empower a wide range of low-income individuals who face barriers in accessing traditional credit channels. This innovative program offers financial support to Firstmonie Point-Of- Sale agents by enabling them to overcome liquidity challenges and …
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There was excitement in the French capital, Paris, on Sunday, as tens of thousands of football fans packed the Champs-Elysees to cheer the Paris Saint-Germain players and staff as they paraded the Champions League trophy in the French capital before a major celebration at their home stadium. …
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SPORTS BUSINESS REVIEW Director-General of the National Sports Commission, Bukola Olopade, speaking at a World Press Conference during the Gateway Games. By OJEIKERE AIKHOJE It’s time for the closing ceremony of the Gateway Games 2024, which unarguable enters the record books as the best organized and festival with …
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Chelsea have become the first club to win each of the five major European trophies after defeating Real Betis to be crowned Conference League champions! Stadion Wroclaw was the venue for our latest European triumph, and Enzo Maresca‘s side did it the hard way as the Blues battled back from …
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