It was a day of joy as Bayelsa State Governor, Senator Douye Diri, announced exciting rewards for athletes who made the state proud at the 22nd National Sports Festival, in Abeokuta, Ogun State. Team Bayelsa finished third according to the official medals table declared by the National Sports …
Read More »Owusportwear innovates with jacquard fabric in NPFL to boost brand storytelling
At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …
Read More »Revealed: Why Beauty Brands Are Investing In Women’s Sports
By Tiana Randal For decades, women’s sports were relegated to the back, not because audiences lacked interest, but because institutional support was hard to come by. Investment was minimal, media coverage was sparse and infrastructure lagged far behind. The consequences were far-reaching: Not only did athletes face inadequate pay …
Read More »Snoop Dogg joins Luka Modric as Swansea City co-owner
Swansea City has announced that global rap superstar and multi-platinum selling artist Snoop Dogg has become the club’s latest high-profile co-owner and investor. The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian …
Read More »Radio France International to strengthen Hausa service with Kano Pillars’ shirt sponsorship
Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …
Read More »Kolo Toure joins Guardiola’s backroom staff at Man City
English Premier League side, Manchester City have confirmed the addition of former Ivorian defender, Kolo Toure, to Pep Guardiola’s backroom staff. Toure, who joins on permanent appointment had a stint as Wigan Manager, in the Championship. As a player, he was with ASEC Mimosas, Arsenal, Manchester City, Liverpool and …
Read More »Kano Pillars innovate with Geographical landmarks to boost Cultural Storytelling as brand strategy in players’ unveiling
OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …
Read More »Nigeria’s Moonluck Academy makes history in Portugal as champions of Iber Cup 2025
Players of Moonluck Football Academy, celebrating their 2025 Iber Cup, victory, in Lisbon, Portugal. History was made in Lisbon, Portugal, last week Sunday, as Nigeria’s Moonluck Academy, one of the best youth sides in Nigeria lifted the famous IberCup in their inaugural appearance. Iber Cup is one of the …
Read More »Father O’Connell Science College, GSS Karu dominate 25th MILO Basketball National Finals
Left: Category Manager, Beverages, Nestlé Nigeria, Mrs. Ifeanyichukwu Orabuche, steps forward to present the trophy to students of Father O’Connell Science College team, Minna, winners of the male category at the 25th edition of the MILO School Basketball Championship. Mr. Lanre Balogun, Executive Secretary of the National Collegiate Sports Foundation, …
Read More »Premier League clubs reveal kits for 2025/26 season
Brentford and Leeds United are latest clubs to reveal their strip for the new season Premier League clubs continue to reveal their new kits for 2025/26, showing their supporters what they will be wearing this season. Brentford and Leeds United are the latest club to reveal their home kit, following …
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