Brand News

Owusportwear innovates with jacquard fabric in NPFL to boost brand storytelling

    At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …

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Radio France International to strengthen Hausa service with Kano Pillars’ shirt sponsorship

    Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …

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Kolo Toure joins Guardiola’s backroom staff at Man City

  English Premier League side, Manchester City have confirmed the addition of former Ivorian defender, Kolo Toure, to Pep Guardiola’s backroom staff. Toure, who joins on permanent appointment had a stint as Wigan Manager, in the Championship. As a player, he was with ASEC Mimosas, Arsenal, Manchester City, Liverpool and …

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Kano Pillars innovate with Geographical landmarks to boost Cultural Storytelling as brand strategy in players’ unveiling

OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century   By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …

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Father O’Connell Science College, GSS Karu dominate 25th MILO Basketball National Finals

Left: Category Manager, Beverages, Nestlé Nigeria, Mrs. Ifeanyichukwu Orabuche, steps forward to present the trophy to students of Father O’Connell Science College team, Minna, winners of the male category at the 25th edition of the MILO School Basketball Championship. Mr. Lanre Balogun, Executive Secretary of the National Collegiate Sports Foundation, …

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