Etihad, Emirates and Turkish Airlines are well known airline brands that have remained glued to football to build brand visibility and loyalty through football sponsorship. Like the airlines listed above, Nigerian airline brand, Value Jet, has since identified football as a tool to boost its brand appeal by sharing the …
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By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …
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In what is the first of its kind in the Nigeria Premier Football League, new boys, Kun Khalifat, has announced casual dining brand, Old English Bar & Grills, as their front-of-shirt sponsor for the 2025/26 season. Kun Khalifat made the announcement via a post on its Official X account. …
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(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja. Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …
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Crystal Palace Football Club has welcomed SunExpress, a joint venture between Lufthansa and Turkish Airlines, as the club’s Official Airline Partner in a new three-year agreement The partnership will have a strong digital focus, launching with a dedicated player-led video campaign, and will see the partners collaborate on a series …
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Get to know the 20 top-flight coaches, their careers, achievements and milestones With the Premier League fast approaching, meet the 20 managers who are set to lead their clubs in 2025/26. Mikel Arteta (Arsenal) Mikel Arteta was appointed on 20 December 2019. As a player, Arteta began his youth …
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Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …
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By Nnamdi Ezekute Former Lagos Governor urges Nigeria to embrace sports as an economic growth pillar and job creator His Excellency Babatunde Raji Fashola (SAN), former Governor of Lagos State and ex-Minister of Works and Housing, has called on Nigeria to treat sports as a central pillar of its …
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By Nnamdi Ezekute (L-R) Dr. Mumini Alao and Mallam Shehu Dikko The National Sports Commission (NSC) Chairman, Mallam Shehu Dikko, has credited veteran sports journalist Dr. Mumini Alao’s popular Soccertalk column as the platform that launched his career in Nigerian sports management, Completesports.com reports. Shehu Dikko speaking at Dr. Mumini Alao’s autobiography …
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West Africa’s premier financial institution and financial inclusion services provider, FirstBank, has emerged Nigeria’s Best Bank for Environmental, Social, and Governance (ESG) at the prestigious Euromoney Awards for Excellence 2025, held recently in London. A statement signed by Ag. Group Head, Marketing & Corporate Communications, Yinka Ijabiyi, indicated …
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