Portuguese super star, Cristiano Ronaldo. was the star of the show as he scored all four goals in Al-Nassr’s emphatic 4-0 win over Al-Wehda, on Thursday, in the Saudi Professional League to go beyond the 500 career club goal mark. He has now scored 503 …
Read More »Study shows LaLiga side, Cadiz CF, is boosting local economy with jobs
A study recently compiled by the University of Cádiz, authored by Economics Professors Manuel Acosta Seró and Daniel Coronado Guerrero, has revealed that LaLiga Santander side, Cadiz CF, was responsible for 1,979 jobs during the 2021/22 season. From this figure, seven hundred and one was directly from …
Read More »French side, Racing Club Lens and Sportfive renew long-term commercial partnership
Ligue 1 side, Racing Club de Lens and international sports marketing agency. Sportfive, have renewed their long standing relationship, which started in 2008. With the renewal of the deal, Sportfive, will continue to serve as the club’s exclusive commercial agency. S Sportfive handles RC Lens’ sponsorship, …
Read More »Lotus Bank in talks over Ikorodu City shirt deal extension.
sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City. Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …
Read More »“STOP AT NOTHING” The Pursuit of Excellence
Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected with friends and family over social media or talk to someone on a video call without paying for data usage, but they also make everything from booking hotels and cabs …
Read More »Sterling Bank extend Bendel Insurance front-of-shirt deal
Sterling Bank has extended its front-of-shirt sponsorship deal with Nigeria Premier Football League side, Bendel Insurance. Both parties signed the biggest shirt deal in Nigerian history last season (2021/22) when the bank paid N50million as the club campaigned in the second tier, Nigeria National League. The deal was for …
Read More »Al-Nassr to donate proceeds from Ronaldo’s unveiling to charity
Saudi Arabian side, Al-Nassr, has revealed proceeds from the unveiling of football’s global brand, Cristiano Ronaldo, will be donated to the Ehsan National Platform for Charitable Work. A tweet from the club’s verified handle, @AlNassrFC_EN, stated that: “all revenue will be dedicated to Ehsan National Platform for …
Read More »Cristiano Ronaldo set for Al-Nassr unveiling ceremony
Globally recognized brand, Cristiano Ronaldo, arrived Riyadh, Monday, for his unveiling at Saudi Arabian top flight outfit, Al-Nassr. Ronaldo earn an incredible £173MILLION a year, making him the highest-paid sportsman ever. Ronaldo’s unveiling ceremony is scheduled for 4pm (GMT), on Tuesday. Expectedly, there has been a rush …
Read More »THE RISE AND RISE OF VICTOR JAMES OSIMHEN
BRAND OF THE MONTH By Akanbi Adeyemo On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …
Read More »Official: Former Saudi champions, Al-Nassr signs Cristiano Ronaldo
Former Saudi Arabian Professional League champions, Al-Nassr, based in the Saudi capital, Riyadh, has signed globally recognized football icon, Cristiano Ronaldo, in a mega deal for seven years. The deal which will see Ronaldo earn over Euros 200million makes him the highest paid footballer in the world. Ronaldo signed …
Read More »