Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …
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Brand Journalists Association of Nigeria (BJAN) has unveiled a distinguished roster of speakers and panelists for its 2025 Annual Conference, an event designed to examine how artificial intelligence (AI) is reshaping the future of marketing and business operations across Nigeria. Themed “AI and Future of Marketing Workflow: Disruption or …
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sportbusinessbrand.com understands that Premier League side, Liverpool FC and The Coca-Cola Company, have extended their partnership which now expands to the Women’s team. Since both brands kicked off their collaboration in 2020, they have collaborated on a range of exciting fan-focused activations – from exclusive experiences and rewards to digital …
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Chief Executive Officer of Vault Hill, Folajimi Daodu, who is one of the keynote speakers at the 2025 National Brands and Marketing Conference powered by Brand Journalists Association of Nigeria (BJAN), has tasked marketing experts at this year’s conference to focus on the opportunities of Artificial Intelligence. Daodu, one of …
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Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …
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Global sports brand adidas has returned as kit supplier of all South Africa’s national teams as the contract of French brand, Le Coq Sportif, ends with the African Cup of Nations, in December. The new deal comes following the qualification of the team for the 2026 FIFA World Cup. South …
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With State-of-the-art facilities for memorable events, meetings and dining, Radisson Blu Ikeja Hotel, is your preferred hotel brand for grand reception, business conference or an intimate board meeting. Its state-of-the-art audiovisual technology and free high-speed Wi-Fi set the stage for an unforgettable experience. Radisson Blu Ikeja has adapted …
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(L-R) Fredrick Oliseh, Anderson, Hansen, Churchill Oliseh The Danish Ambassador to Nigeria, Jens Ole Bach Hansen, recently paid a visit to non-league football side, FC Ebedei, in Sagamu, Ogun State, which serves as a nursery for Danish Super League side, FC Midtjylland. Hansen’s visit didn’t come as a surprise …
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Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …
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In a landmark moment for Nigerian club football, Ikorodu City Football Club has rewritten the commercial playbook by becoming the first Nigeria Premier Football League team to feature three front-of-shirt sponsors. Ikorodu City now takes to the pitch with global beverage brand, Guinness, as the latest brand, betting and entertainment …
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