Business

#CatchTheBoom! – Itauma’s victory over Whyte in Saudi Arabia strengthens Bet9ja’s global visibility strategy

(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname   Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja.   Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …

Read More »

Bet9ja targets global brand visibility as sponsor of heavyweight sensation Moses Itauma

Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of  heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …

Read More »

FirstBank shines as Nigeria’s Best Bank for ESG At 2025 Euromoney Awards

    West Africa’s premier financial institution and financial inclusion services provider, FirstBank, has emerged Nigeria’s Best Bank for Environmental, Social, and Governance (ESG) at the prestigious Euromoney Awards for Excellence 2025, held recently in London. A statement signed by Ag. Group Head, Marketing & Corporate Communications, Yinka Ijabiyi, indicated …

Read More »

President Tinubu to host Super Falcons on Monday

  Following the victory of the Super Falcons at the just concluded Women Africa Cup of Nations (WAFCON), the Nigeria Football Federation has revealed that His Excellency, President Bola Ahmed Tinubu (GCFR) is scheduled to host the team at the Presidential Villa on Monday afternoon. sportsbusinessbrand.com reliably gathered that the …

Read More »

Owusportwear innovates with jacquard fabric in NPFL to boost brand storytelling

    At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …

Read More »

Radio France International to strengthen Hausa service with Kano Pillars’ shirt sponsorship

    Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …

Read More »