WWE®, part of TKO Group Holdings (NYSE: TKO) and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, have announced a groundbreaking long-term collaboration to create unforgettable experiences for fans. The two global powerhouses will utilize their strength in sports and entertainment …
Read More »
According to Brand Finance’s Scott Parker: “In today’s hyper-connected world, sport is no longer confined to the pitch. Football is more than a sport – it’s a global cultural phenomenon, a multi-billion-dollar industry, and a deeply personal passion for billions of fans.” Football clearly revolves around the passion …
Read More »
By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …
Read More »
(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja. Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …
Read More »
Get to know the 20 top-flight coaches, their careers, achievements and milestones With the Premier League fast approaching, meet the 20 managers who are set to lead their clubs in 2025/26. Mikel Arteta (Arsenal) Mikel Arteta was appointed on 20 December 2019. As a player, Arteta began his youth …
Read More »
Heavyweight sensation, Moses Ituama: Bet9ja’s latest Brand Ambassador Bet9ja, Nigeria’s leading betting brand, powered by Logifuture – has announced a significant sponsorship of heavyweight boxing sensation, Moses Itauma, to significantly increase brand’s visibility globally. The sponsorship deal was announced ahead of headline Dillian Whyte bout in Saudi Arabia and marks …
Read More »
West Africa’s premier financial institution and financial inclusion services provider, FirstBank, has emerged Nigeria’s Best Bank for Environmental, Social, and Governance (ESG) at the prestigious Euromoney Awards for Excellence 2025, held recently in London. A statement signed by Ag. Group Head, Marketing & Corporate Communications, Yinka Ijabiyi, indicated …
Read More »
Fan Engagement expert, OJEIKERE AIKHOJE, reveals the origin of trophy parades as the Nigeria Football Federation embarks on an opportunity to boost fan engagement for WAFCON champions, the Super Falcons. The Federal Capital Territory, Abuja, takes centrestage, on Monday afternoon, as the focus of Women’s Football in …
Read More »
Following the victory of the Super Falcons at the just concluded Women Africa Cup of Nations (WAFCON), the Nigeria Football Federation has revealed that His Excellency, President Bola Ahmed Tinubu (GCFR) is scheduled to host the team at the Presidential Villa on Monday afternoon. sportsbusinessbrand.com reliably gathered that the …
Read More »
At an impressive gathering of media executives in Lagos, on Wednesday, Nigeria’s leading sportswear producer, Owusportswear, took its brand storytelling to new heights with the unveiling of the iconic jacquard fabric for the 2025/26 Nigeria Premier Football League season. Backed with its rich history, dedication to customer experience …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
