Tour de France winner, Pauline Ferrand-Prévot, has confirmed her participation at the Kigali 2025 UCI Road World Championships in Kigali, Rwanda, taking place from September 21 through 28, 2025. In 2025, the global cycling spotlight will shine on the vibrant city of Kigali, Rwanda, as it hosts the prestigious 2025 …
Read More »ECONOMIC INSIGHT – Nigeria’s journey to sports excellence: A blueprint for economic and athletic transformation
By Dr. Oluyemi Adeosun The foundation crisis Nigeria’s sporting potential remains trapped by systemic failures that transform promise into perpetual disappointment. With over 220 million citizens and a youth demographic exceeding 60 percent of our population, we possess the raw human capital to dominate international competitions. Yet institutional …
Read More »Jay-Jay Okocha tasks Africans to invest in Africa as SportsBiz Africa ends in Kigali
From left to right: President, Côte d’Ivoire Athletics Federation, Serge Doh, former Nigerian footballer, Jay-Jay Okocha, former Senegalese basketball player Assane Thiam, French judoka, Clarisse Agbégnénou, and Cameroonian-French professional boxer, Carlos Takam. Former Nigeria and Bolton Wanderers’ captain, Austin Jay-Jay Okocha, has reiterated the need for Africans to invest in …
Read More »Moniepoint celebrates “biggest transfer of the season” as Osimhen becomes Brand Ambassador
Leading Nigerian Fintech brand, Moniepoint, has agreed a deal with Super Eagles and Galatasaray striker, Victor Osimhen as Brand Ambassadorial and described it as the “biggest transfer” of the season. Moniepoint announced the new deal via its Official X Account: @moniepointng. Osimhen recently completed a permanent move to the …
Read More »Liverpool Transfer Spend Hits Club-Record $565M With Isak Deal
By Kurt Badenhausen Liverpool FC dominated the 2024-25 Premier League season, winning the title with four games left in the season. It lost only two of its first 34 matches before taking its foot off the gas. It was its 20th league crown, matching Manchester United for the most all-time …
Read More »SHIRT SPONSORSHIP: Kun Khalifat makes history with back-of-shirt sponsorship deal in NPFL
New boys Kun Khalifat FC has entered the record books as the first newly promoted club to secure a back-of-shirt sponsorship in the Nigeria Premier Football League. Khalifat announced a deal with JEFF eXCHANGE on the eve of the season and the brand’s logo was placed on the back of …
Read More »WWE, PSG collaborate to create unforgettable barnd experience for fans
WWE®, part of TKO Group Holdings (NYSE: TKO) and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, have announced a groundbreaking long-term collaboration to create unforgettable experiences for fans. The two global powerhouses will utilize their strength in sports and entertainment …
Read More »Fan Engagement With Ojeikere Aikhoje: What is the NPFL’s Fan Engagement Strategy?
According to Brand Finance’s Scott Parker: “In today’s hyper-connected world, sport is no longer confined to the pitch. Football is more than a sport – it’s a global cultural phenomenon, a multi-billion-dollar industry, and a deeply personal passion for billions of fans.” Football clearly revolves around the passion …
Read More »Customer Engagement: Standard Chartered Offers Nigerians Exclusive Anfield Travel Experience
By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …
Read More »#CatchTheBoom! – Itauma’s victory over Whyte in Saudi Arabia strengthens Bet9ja’s global visibility strategy
(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja. Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …
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