Business

  European Leagues have agreed a Joint Declaration on the European Football Pyramid Prague. According to a document made available to sportbusinessbrand.com, it is a firm belief of the European Leagues and its members, who wholeheartedly support the European Football Pyramid and call on all European stakeholders to affirm the …

   Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …

  Morocco has announced readiness to join Spain and Portugal’s joint bid to host the FIFA 2030 World Cup, Sports Minister, Chakib Benmoussa, announced at the CAF President Outstanding Achievement Awards Ceremony in Kigali, Rwanda. “With that in mind, I would like to announce, before this assembly, that the Kingdom …

          Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …

      Africa’s largest football coaching organisation, Football Coaches Association of African Nations (FCAAN) and one of the leading Universities in the United States of America, Baker University, have agreed a partnership (L-R) Vice President of Advancement, Baker University, Mr. Nate Houser, Founder and President FCAAN,  Dr. Terry Eguaoje …

          Portuguese super star, Cristiano Ronaldo. was the star of the show as he scored all four goals in Al-Nassr’s emphatic 4-0 win over Al-Wehda, on Thursday, in the Saudi Professional League to go beyond the 500 career club goal mark. He has now scored 503 …

        Ligue 1 side, Racing Club de Lens and international sports marketing agency. Sportfive, have renewed their long standing relationship, which started in 2008. With the renewal of the deal, Sportfive, will continue to serve as the club’s exclusive commercial agency. S Sportfive handles RC Lens’ sponsorship, …

  Sterling Bank has extended its front-of-shirt sponsorship deal with Nigeria Premier Football League side, Bendel Insurance. Both parties signed the biggest shirt deal in Nigerian history last season (2021/22) when the bank paid N50million as the club campaigned in the second tier, Nigeria National League. The deal was for …

      Globally recognized brand, Cristiano Ronaldo, arrived Riyadh, Monday, for his unveiling at Saudi Arabian top flight outfit, Al-Nassr. Ronaldo earn an incredible £173MILLION a year, making him the highest-paid sportsman ever. Ronaldo’s unveiling ceremony is scheduled for 4pm (GMT), on Tuesday. Expectedly, there has been a rush …

BRAND OF THE MONTH By Akanbi Adeyemo       On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …