Swansea City has announced that global rap superstar and multi-platinum selling artist Snoop Dogg has become the club’s latest high-profile co-owner and investor. The 53-year-old, who caused a social media sensation when he helped launch our 2025-26 home shirt on Saturday, comes on board a few months after Croatian …
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Radio France Internationale, RFI, the state-owned international radio news network of France, has made a strategic entry into football sponsorship as front-of-shirt sponsor of former Nigerian champions, Kano Pillars. The sponsorship for the 2025/26 Nigeria Premier Football League season which covers cash and kind worth N100m is the biggest sponsorship deal …
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Players of Moonluck Football Academy, celebrating their 2025 Iber Cup, victory, in Lisbon, Portugal. History was made in Lisbon, Portugal, last week Sunday, as Nigeria’s Moonluck Academy, one of the best youth sides in Nigeria lifted the famous IberCup in their inaugural appearance. Iber Cup is one of the …
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West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt sponsor for the 2025/26 season. The announcement comes as BOYLE Sports commits to a broad package of investment totalling …
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By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro. Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …
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Managing Director of Premium Trust Bank, Mr. Emmanuel Emefienim has informed leading sports business reporter, Ojeikere Aikhoje, that the bank is ready for the next National Sports Festival, to be hosted by Enugu State. Emefienim revealed this to Aikhoje in a recent interview, in Yenagoa, Bayelsa State. “We are …
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By Ojeikere Aikhoje President Bola Ahmed Tinubu sportbusinessbrand.com can reveal that President Bola Ahmed Tinubu will host 2024/25 Nigeria Premier Football League champions, Remo Stars Sports Club, at the Presidential Villa, in Abuja. Remo Stars emerged champions of the NPFL for the first time in their history to boost …
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By Tosin Ajayi Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed to empower a wide range of low-income individuals who face barriers in accessing traditional credit channels. This innovative program offers financial support to Firstmonie Point-Of- Sale agents by enabling them to overcome liquidity challenges and …
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Expect more fireworks as former Prosperity Cup champions, Eternal Grace Ministry FC and Krusaders FC, clash in their semifinal tie in the Bayelsa State Governor’s Cup. Tournament favourites, Eternal Grace Ministry, fondly called EGM were 2022 champions, while Krusaders claimed the top prize a year later, in 2023. Fate …
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Prosperity Cup discovery, Precious Benjamin, made an impact with Nigeria’s Under 20 National Team at the just concluded CAF Under 20 Africa Cup of Nations, in Egypt. Director General of the Bayelsa Governor’s Cup, Ono Akpe (right) having a chat with Bayelsa State Governor, His Excellency, Senator …
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