(L-R) Ayo Ojuroye, Moses Itauma, Kunle Soname Moses Itauma’s first round victory over Dilian Whyte in Saudi Araba, has further strengthened the global ambition of leading sports betting platform in Nigeria, Bet9ja. Just days before Itauma’s big fight against Whyte, Bet9ja signed the boxing sensation as their new …
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By Tiana Randal For decades, women’s sports were relegated to the back, not because audiences lacked interest, but because institutional support was hard to come by. Investment was minimal, media coverage was sparse and infrastructure lagged far behind. The consequences were far-reaching: Not only did athletes face inadequate pay …
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OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …
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By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro. Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …
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By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …
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The iconic Italian tyre brand, Pirelli has sealed a sponsorship deal with the Milan Cortina Winter Olympic Games 2026, which is set to take place between February and March, in Lombardy, Veneto and Trentino-Alto Adige. Pirelli will offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters …
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The Confédération Africaine de Football (CAF), has opened an exciting chapter in the legacy of Africa’s premier club competition, with a new Trophy for its premium club competition, the TotalEnergies CAF Champions League trophy, in partnership with sponsor, TotalEnergies. The unveiling ceremony took place at TotalEnergies’ South Africa headquarters …
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SPORTS BUSINESS REVIEW It’s no surprise that Nigeria’s oldest financial institution, First Bank of Nigeria Limited, has thrown its weight behind the 2024 National Sports Festival, in Ogun State. This is part of First Bank’s unique First@Sports initiative. Tagged Gateway Games 2024, the National Sports Festival seeks to …
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Newly-installed President of the West African Football Union (WAFU) Zone B, Alhaji Ibrahim Musa Gusau (MON), has outlined his vision and mission for the regional football-supervising body, emphasizing on the need to develop the game through the grassroots by focusing on youth competitions, articulating an aggressive marketing strategy to …
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Sports is big business. With multi sports event like the National Sports Festival, it is guaranteed that thousands of people will converge on the host city. Athletes and officials from the 36 states of Nigeria, the Federal Capital Territory as well as Invited Junior Atheletes as the “38” state, …
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