Sponsorships

Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …

    Chief Executive Officer of First Bank Group, Olusegun Alebiosu, has reiterated the bank’s commitment to the development of sports in Nigeria. Alebiosu made the declaration at the First Bank’s sponsored Python Amateur Golf Open Championship, in Port-Harcourt, which attracted 300 players from within and outside the country. Speaking …

Global sports brand adidas has returned as kit supplier of all South Africa’s national teams as the contract of French brand, Le Coq Sportif, ends with the African Cup of Nations, in December. The new deal comes following the qualification of the team for the 2026 FIFA World Cup. South …

Fourth from left is FirstBank MD/CEO, Mr. Olusegun Alebiosu. He is flanked by Lagos State Governor, Mr. Babajide Sanwoolu and Chelsea/Ivorian legend, Didier Drogba, at the First Bank of Nigeria sponsored E1Lagos GP.   By Kazeem Ugbodaga The Lagos Lagoon glistened in shades of blue and gold as electric powerboats …

    With State-of-the-art facilities for memorable events, meetings and dining, Radisson Blu Ikeja Hotel, is your preferred hotel brand for grand reception, business conference or an intimate board meeting. Its state-of-the-art audiovisual technology and free high-speed Wi-Fi set the stage for an unforgettable experience. Radisson Blu Ikeja has adapted …

  Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …

In a landmark moment for Nigerian club football, Ikorodu City Football Club has rewritten the commercial playbook by becoming the first Nigeria Premier Football League team to feature three front-of-shirt sponsors. Ikorodu City now takes to the pitch with global beverage brand, Guinness, as the latest brand, betting and entertainment …

Ousmane Dembele   Monday’s coronation of Paris Saint-Germain’s Ousmane Dembele, as winner of the 2025 Ballon d’Or remains a special moment for fans of the Paris side and French football. It was a special night Dembele received the most prestigious individual award in football. Moreover, Dembele became the first French …

Tour de France winner, Pauline Ferrand-Prévot, has confirmed her participation at the Kigali 2025 UCI Road World Championships in Kigali, Rwanda, taking place from September 21 through 28, 2025. In 2025, the global cycling spotlight will shine on the vibrant city of Kigali, Rwanda, as it hosts the prestigious 2025 …

  The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank), a leading pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade, have announced an expansion of their multi-year collaboration to launch a series of initiatives to empower young basketball professionals in Africa by improving their …