West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt sponsor for the 2025/26 season. The announcement comes as BOYLE Sports commits to a broad package of investment totalling …
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By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro. Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …
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By Roger Hampel Botafogo House in Venice Beach, LA / Photo Credit: Botafogo As the FIFA Club World Cup 2025 unfolds across the United States, a number of participating football clubs have adopted a parallel strategy: leveraging the tournament to establish a stronger foothold in the U.S. market …
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MD/CEO First Bank, Mr. Olusegun Alebiosu and former President Olusegun Obasanjo at the First Bank sponsored OBJ Golf Tournament First Bank’s unique sports initiative for golf has successfully converted former President Olusegun Obasanjo into a Golfer. Obasanjo, a renowned squash player, revealed that First Bank’s commitment to the OBJ …
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By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …
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Bayelsa State Governor, Senator Duoye Diri and Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, at the inauguration of Nigeria’s Best Table Tennis facility, “The Fortress”, in Yenagoa. Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, has revealed that plans to have global leader in Table …
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beIN MEDIA GROUP, the global sports, entertainment and media group, has secured the exclusive rights to broadcast every match of the Premier League (PL) in 24 countries across the Middle East and North Africa (MENA) until the end of the 2027/28 season, further solidifying its position as the global …
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Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim, has revealed that the bank is delighted to be a major contributor to national development since inception in 2022. Emefienim made this assertion while speaking to sportbusinessbrand.com after the finals of the 2025 Bayelsa State Governor’s Cup, won by Eternal …
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By Ojeikere Aikhoje Football is more than just a sport; it is a global obsession, a cultural phenomenon, and most importantly, a financial behemoth. The Premier League fits this analysis and is unarguably the biggest football league in the world. With sponsorship from brands in diverse sectors …
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Expect more fireworks as former Prosperity Cup champions, Eternal Grace Ministry FC and Krusaders FC, clash in their semifinal tie in the Bayelsa State Governor’s Cup. Tournament favourites, Eternal Grace Ministry, fondly called EGM were 2022 champions, while Krusaders claimed the top prize a year later, in 2023. Fate …
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