By OJEIKERE AIKHOJE Sport Strategist With the conclusion of the 2022/23 Nigeria Premier Football League season, there is renewed hope in the NPFL brand, thanks to Investment Banking group, GTI, strategic partners of the Interim Management Company, organisers of the league. sportbusinessbrand.com checks reveal that the strategic role played by …
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CAF and the Cote d’Ivoire Local Organising Committee (“LOC”) has launched the official countdown to TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 23, gearing up Africans and the entire world for the continent’s biggest sporting event. The advertising campaign, centered around +225, the dial code for Cote …
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By OJEIKERE AIKHOJE Today’s announcement of results from voting for the newly introduced NaijaSuper8 tournament will reveal the clubs with fans power who will progress into the zonal playoffs. This is clearly the real test of the degree of fan engagement clubs have been engaged in. …
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It is a week to go in the race for votes from fans in the inaugural fan-centric NaijaSuper 8 Tournament as voting ends next week. Voting started on April 10 and will continue till May 10 when votes collated will determine eventual participants, in the tournament. The …
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By OJEIKERE AIKHOJE Sports Business Writer Nigeria’s third tier side, Lekki United, which campaigns in the Nigeria National League has announced a new sponsorship deal with Nigeria’s premier betting brand, nairabet, sportbusinessbrand.com can report. Owned by avid football fan and Federal House of Representatives Member, …
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English top-flight soccer club Newcastle United have agreed a new front-of-shirt sponsorship deal with a Middle Eastern company worth an estimated UK£25 million (US$31.2 million) a year, according to The Times. The agreement for the Premier League outfit, which is owned by Saudi Arabia’s Public Investment Fund (PIF), is reportedly not with …
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By Ojeikere Aikhoje Lagos based innovative property development company, Jarus Homes, on Tuesday agreed a front-of-shirt partnership with Nationwide League side, Offa United. The deal with Jarus Homes is the first for the 11-year old club based in Offa, Kwara State. Although details were not disclosed, sportbusinessbrand.com gathered the …
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By Ojeikere Aikhoje SportsBusiness Writer Social Media is already abuzz with Naija Super 8 tournament slated for June 2023. From Sokoto to Uyo and Lagos to Maiduguri, it’s all about NaijaSuper 8. In this report, sportbusinessbrand.com’s OJEIKERE AIKHOJE writes about the new tournament that has captivated the …
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Ojeikere Aikhoje, SportsBusiness Writer. Domestic football sponsorship has reached an all-time high as the Dozy Mmbuosi Foundation in partnership with the Interim Management Company, organisers of the Nigeria Premier Football League (NPFL), has raised the bar with N1billion for the winner of the 2023 Dozy Mmbuosi Super Cup, …
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Africa’s football governing body, the Confederation of Africa Football (CAF), is searching for an agency as it seeks to boost its commercial strategy. According to sportbusiness.com, the agency will secure sponsors for CAF’s leading competitions. CAF issued a Request for Proposal (RFP) with a view to sourcing for …
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