By OJEIKERE AIKHOJE Sports Business Writer Nigeria’s third tier side, Lekki United, which campaigns in the Nigeria National League has announced a new sponsorship deal with Nigeria’s premier betting brand, nairabet, sportbusinessbrand.com can report. Owned by avid football fan and Federal House of Representatives Member, …
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English top-flight soccer club Newcastle United have agreed a new front-of-shirt sponsorship deal with a Middle Eastern company worth an estimated UK£25 million (US$31.2 million) a year, according to The Times. The agreement for the Premier League outfit, which is owned by Saudi Arabia’s Public Investment Fund (PIF), is reportedly not with …
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By Ojeikere Aikhoje Lagos based innovative property development company, Jarus Homes, on Tuesday agreed a front-of-shirt partnership with Nationwide League side, Offa United. The deal with Jarus Homes is the first for the 11-year old club based in Offa, Kwara State. Although details were not disclosed, sportbusinessbrand.com gathered the …
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By Ojeikere Aikhoje SportsBusiness Writer Social Media is already abuzz with Naija Super 8 tournament slated for June 2023. From Sokoto to Uyo and Lagos to Maiduguri, it’s all about NaijaSuper 8. In this report, sportbusinessbrand.com’s OJEIKERE AIKHOJE writes about the new tournament that has captivated the …
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Ojeikere Aikhoje, SportsBusiness Writer. Domestic football sponsorship has reached an all-time high as the Dozy Mmbuosi Foundation in partnership with the Interim Management Company, organisers of the Nigeria Premier Football League (NPFL), has raised the bar with N1billion for the winner of the 2023 Dozy Mmbuosi Super Cup, …
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Africa’s football governing body, the Confederation of Africa Football (CAF), is searching for an agency as it seeks to boost its commercial strategy. According to sportbusiness.com, the agency will secure sponsors for CAF’s leading competitions. CAF issued a Request for Proposal (RFP) with a view to sourcing for …
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Forty-One clubs in the country are out for votes by their fans to make it to the inaugural edition of the NaijaSuper 9 Tournament. It is the first of its kind in Nigeria in with qualification for the playoffs to be decided via a voting process for nominated clubs. …
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LaLiga, a global, innovative and socially responsive organisation, which is a leader in the leisure and entertainment sector has partnered Upstream, to bring the fan-focused online portal, LaLiga Premium, to Sub-Saharan Africa mobile phone users. Upstream is a global marketing technology company, while LaLiga is home to LaLiga Santander …
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Sportbusinessbrand.com can reveal that no fewer than 35 sponsors have lined up for an amazing All-Star weekend of the National Basketball Association (NBA), slated for Salt Lake City, Utah from February 17 through 19. Activities include activations, social media campaigns and on-site merchandising. American multinational telecommunications holding company, …
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sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City. Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …
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