Sport Business Review

Etihad, Emirates and Turkish Airlines are well known airline brands that have remained glued to football to build brand visibility and loyalty through football sponsorship. Like the airlines listed above, Nigerian airline brand, Value Jet, has since identified football as a tool to boost its brand appeal by sharing the …

  By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …

Darwin Nunez agrees to sign for Al-Hilal. A recent study shows that Saudi Arabia’s sports investments are softening global perceptions, especially among younger generations   By Simon Chadwick Sports now plays a key part of Saudi’s transformation strategy, aiming to reshape the country and project soft power. ollowing a wave …

OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century   By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …

By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com   Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …

By Ojeikere Aikhoje       Football is more than just a sport; it is a global obsession, a cultural phenomenon, and most importantly, a financial behemoth. The Premier League fits this analysis and is unarguably the biggest football league in the world. With sponsorship from brands in diverse sectors …

SPORTS BUSINESS REVIEW   Director-General of the National Sports Commission, Bukola Olopade, speaking at a World Press Conference during the Gateway Games.   By OJEIKERE AIKHOJE It’s time for the closing ceremony of the Gateway Games 2024, which unarguable enters the record books as the best organized and festival with …

SPORTS BUSINESS REVIEW The quartet of Eternal Grace Ministries, Bayelsa United Feeders, Youbolobo and Krusaders will continue their semi-final battle in Nigeria’s biggest grassroots football tournament, the Bayelsa Governor’s Cup, as the race for the N10million jackpot in the men’s category continues, on Thursday. Sponsored by Nigeria’s fastest growing bank, …

SPORTS BUSINESS REVIEW     It’s no surprise that Nigeria’s oldest financial institution, First Bank of Nigeria Limited, has thrown its weight behind the 2024 National Sports Festival, in Ogun State. This is part of First Bank’s unique First@Sports initiative. Tagged Gateway Games 2024, the National Sports Festival seeks to …

  Sports is big business. With multi sports event like the National Sports Festival, it is guaranteed that thousands of people will converge on the host city. Athletes and officials from the 36 states of Nigeria, the Federal Capital Territory as well as Invited Junior Atheletes as the “38” state, …