Ousmane Dembele’s rise to the top was spectacular! He dropped and bounced back again. Many expected him to grab the headlines in Barcelona, but it happened in PSG. His career experienced a rejuvenation at a time it appeared he was out of contention. Signed for close to 140m Euros by …
Read More »SPORTS BUSINESS REVIEW: Rangers International sponsor, Afrinvest, celebrates 30th anniversary
Ojeikere Aikhoje Founded in 1995, Afrinvest, now front-of-shirt sponsor of Nigeria Premier Football Club side, Rangers, has grown from a boutique stockbroking firm into one of Nigeria’s most respected investment banking and asset management groups. Over three decades, the company has built a reputation anchored on trust, innovation, and …
Read More »SPORTS BUSINESS REVIEW: Basketball Africa League, Afreximbank expand multi-year collaboration to strengthen young professionals in Africa
The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank), a leading pan-African multilateral financial institution dedicated to financing and promoting intra- and extra-African trade, have announced an expansion of their multi-year collaboration to launch a series of initiatives to empower young basketball professionals in Africa by improving their …
Read More »ECONOMIC INSIGHT – Nigeria’s journey to sports excellence: A blueprint for economic and athletic transformation
By Dr. Oluyemi Adeosun The foundation crisis Nigeria’s sporting potential remains trapped by systemic failures that transform promise into perpetual disappointment. With over 220 million citizens and a youth demographic exceeding 60 percent of our population, we possess the raw human capital to dominate international competitions. Yet institutional …
Read More »Jay-Jay Okocha tasks Africans to invest in Africa as SportsBiz Africa ends in Kigali
From left to right: President, Côte d’Ivoire Athletics Federation, Serge Doh, former Nigerian footballer, Jay-Jay Okocha, former Senegalese basketball player Assane Thiam, French judoka, Clarisse Agbégnénou, and Cameroonian-French professional boxer, Carlos Takam. Former Nigeria and Bolton Wanderers’ captain, Austin Jay-Jay Okocha, has reiterated the need for Africans to invest in …
Read More »SPORTS BUSINESS REVIEW: Moniepoint deal confirms Osimhen in control of Image Rights
Thursday’s announcement by Nigerian fintech brand, Moniepoint, that it has secured the “biggest transfer deal” with Nigerian striker, Victor Osimhen, as Brand Ambassador, confirms the player is now in control of his image rights. In a post on its X Account, Moniepoint, Nigeria’s fastest growing financial brand, unveiled …
Read More »Appointment: Tanzanian side, Kagera Sugar, confirm appointment of former Kenyan League star and club executive, Ronald Okoth, as CEO
Tanzanian side, Kagera Sugar, have confirmed the appointment of for Kenyan League star, Ronald Okoth, who was Chief Executive Officer of KPL side, Sofapaka, as CEO. Ronald Okoth as CEO of Kenyan side, Sofapaka Okoth brings his experience at Sofapaka to lead a new vision at the Tanzanian side, …
Read More »Fan Engagement With Ojeikere Aikhoje: What is the NPFL’s Fan Engagement Strategy?
According to Brand Finance’s Scott Parker: “In today’s hyper-connected world, sport is no longer confined to the pitch. Football is more than a sport – it’s a global cultural phenomenon, a multi-billion-dollar industry, and a deeply personal passion for billions of fans.” Football clearly revolves around the passion …
Read More »Football pilgrimage returns to Abeokuta as home of Remo Stars
By Ojeikere Aikhoje Abeokuta, the Ogun State capital, had a connection with top flight domestic football, in Nigeria, as home of the legendary Abiola Babes FC, Concord FC, Julius Berger FC and lately Gateway United FC. Add the famous Olumo Rock and you’ll understand how it has earned …
Read More »Sports Business Review: Top NPFL clubs turn to brand storytelling in unveiling players
Not so long ago, only what happened on the pitch would make compelling stories. However, emerging trends have emerged to confirm the importance of what happens outside the pitch. Back by technology, new ways for consumer and fan engagement have since emerged with creative clubs maximizing the opportunities. As …
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