Sport Business Review

  sportbusinessbrand.com can reveal that innovative financial institution, Lotus Bank, is in advanced talks over its shirt extension deal with second tier Nigerian football side, Ikorodu City.   Both parties signed an initial deal, in February 2022. LOTUS Bank, a Non-Interest Nigerian Bank deeply rooted in ethical banking, committed to ethical investing …

      Saudi Arabian side, Al-Nassr, has revealed proceeds from the unveiling of football’s global brand, Cristiano Ronaldo, will be donated to the Ehsan National Platform for Charitable Work. A tweet from the club’s verified handle, @AlNassrFC_EN, stated that: “all revenue will be dedicated to Ehsan National Platform for …

      Globally recognized brand, Cristiano Ronaldo, arrived Riyadh, Monday, for his unveiling at Saudi Arabian top flight outfit, Al-Nassr. Ronaldo earn an incredible £173MILLION a year, making him the highest-paid sportsman ever. Ronaldo’s unveiling ceremony is scheduled for 4pm (GMT), on Tuesday. Expectedly, there has been a rush …

BRAND OF THE MONTH By Akanbi Adeyemo       On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …

    LaLiga side, Real Racing Club, have cemented their brand presence in Nigeria following a partnership signed earlier in the year with grassroots side, Derby Football Academy. Real Racing Club becomes the second LaLiga side after CD Leganes, to establish their brand presence in Nigeria. The partnership with Derby Football Academy offers …

      Enugu Rangers and Shooting Stars will go into match day three action today with high hopes as they chase a place in the final of the Dozy Mmobuosi Super Cup against Enyimba. With six points from consecutive victories over oriental foes, Rangers and newly promoted Bendel Insurance, …

By OJEIKERE AIKHOJE   Delta State takes centrestage as the 21st National Sports Festival gets underway this week in different centers across the state. Oil rich Delta State government has splashed a lot of cash on the multi-sport festival as it seeks to make a huge impact. With new facilities …

Global logistics service provider J&T Express has announced football star and global sports icon Lionel Messi as its first global brand ambassador. Known for his relentless pursuit of excellence and resilience, the seven-time Ballon d’Or winner understands the continuous commitment to improvement that is at the heart of J&T Express.   …

    SPORTS BUSINESS REVIEW Since 1961, First Bank has remain committed to sports sponsorship in Nigeria and has earned the reputation of being a prominent name and powerhouse in corporate sponsorship. First Bank is sponsor of the Lagos Amateur Open Golf Championship and the event has grown in stature …

      Lagos, Nigeria’s commercial nerve centre becomes the epicenter of the continent’s sports business as a community of sports professionals meet in what promises to shape the future of the sports industry. It is the first sports conference in recent times with the theme: “Unlocking Nigeria’s Sports Industry …