Sport Business Review

BY OJEIKERE AIKHOJE For the first time in the history of Nigerian football, an impressive Trophy Parade is ongoing at Remoland, in Ogun State, thanks to newly crown Nigeria Premier Football League champions, Remo Stars. The open Trophy Parade, first of its kind with players and coaches, is moving round …

By OJEIKERE AIKHOJE   A trophy parade primarily serves as a powerful promotional tool for community engagement, fostering pride and unity, especially after a significant achievement. It is designed as a family-friendly celebration. In a country like Nigeria where clubs have repeatedly failed to maximize the power of community engagement …

Following the Club’s historic achievement of winning its first Nigeria Premier Football League title, we can confirm that a Trophy Parade, will hold on Friday to celebrate the title. According to the club: “A massive celebration is on the horizon as we can confirm plans for a champions parade through key towns …

    Bayelsa State Governor, His Excellency, Senator Douye Diri Bayelsa State Governor, Senator Douye Diri, on Wednesday inaugurated “The Fortress,” an ultra-modern Table Tennis facility in the state capital, Yenagoa. The Fortress, which is the first of its kind in Sub-Saharan Africa, takes Bayelsa to the top as the …

    By OJEIKERE AIKHOJE The sleepy town of Ikenne, capital of Ikenne Local Government Area, has become entered the history books of the Nigeria Premier Football League as the town with the least population to be home to a champion following the success of Remo Stars. Ikenne also becomes …

By Justin Ruderman Three months after the turn of the millennium, a Ballon d’Or winner stepped onto an MLS pitch for the very first time. Twenty-five years later, legendary former Bulgarian international Hristo Stoichkov is preparing to watch eight-time Ballon d’Or winner Lionel Messi and Inter Miami CF at this summer’s expanded FIFA 2025 Club …

        Newly crowned Nigerian champions, Remo Stars Sports Club, is offering fans a rare chance to have a say in how their jersey for the 2025/26 Nigeria Premier Football League season will look like.  This is not for free as fans have a chance to win N1million …

    A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on Sunday, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, 2-1 over Liverpool. Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an …

By Ojeikere Aikhoje Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country. It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development. Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar …

Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports.   Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA.   On a cool Saturday morning in the city of …