Sport Business Review

BRAND OF THE MONTH By Akanbi Adeyemo       On the last day of the year 2022, Nigerian football player, Victor James Osimhen, made the front pages of Italy’s most popular sport papers – La Gazzetta dello Sport and Corriere dello Sport – prelude to the Italian Serie A …

    LaLiga side, Real Racing Club, have cemented their brand presence in Nigeria following a partnership signed earlier in the year with grassroots side, Derby Football Academy. Real Racing Club becomes the second LaLiga side after CD Leganes, to establish their brand presence in Nigeria. The partnership with Derby Football Academy offers …

      Enugu Rangers and Shooting Stars will go into match day three action today with high hopes as they chase a place in the final of the Dozy Mmobuosi Super Cup against Enyimba. With six points from consecutive victories over oriental foes, Rangers and newly promoted Bendel Insurance, …

By OJEIKERE AIKHOJE   Delta State takes centrestage as the 21st National Sports Festival gets underway this week in different centers across the state. Oil rich Delta State government has splashed a lot of cash on the multi-sport festival as it seeks to make a huge impact. With new facilities …

Global logistics service provider J&T Express has announced football star and global sports icon Lionel Messi as its first global brand ambassador. Known for his relentless pursuit of excellence and resilience, the seven-time Ballon d’Or winner understands the continuous commitment to improvement that is at the heart of J&T Express.   …

    SPORTS BUSINESS REVIEW Since 1961, First Bank has remain committed to sports sponsorship in Nigeria and has earned the reputation of being a prominent name and powerhouse in corporate sponsorship. First Bank is sponsor of the Lagos Amateur Open Golf Championship and the event has grown in stature …

      Lagos, Nigeria’s commercial nerve centre becomes the epicenter of the continent’s sports business as a community of sports professionals meet in what promises to shape the future of the sports industry. It is the first sports conference in recent times with the theme: “Unlocking Nigeria’s Sports Industry …

      Ever since the group of North American shareholders assumed a controlling stake in RCD Mallorca six years ago, the Balearic club has been undergoing a process of stabilisation and restructuring at all levels. Following this period, Alfonso Díaz, the club’s business director, believes that “the time has …

      The moment former Rivers United forward, Chijioke Akuneto, stepped into the impressive Cactus Restaurant, in Victoria Island, Lagos, with his imposing Eunisell Boot Award for the highest goal scorer in the Nigeria Professional Football League, for the 2021/22 season, he became the cynosure of all eyes. Akuneto …

      By OJEIKERE AIKHOJE   At its inception on September 11, 2019, Vandrezzer FC outlined its core principles as Football Artistry, Hospitality, Entertainment and The Arts. Like a Prophet, club founder & President, Joe Udofia, who is Managing Director/Chief Executive Officer of indigenous oil and gas engineering-procurement-construction-installation company based in Lagos …