English Premier League side, Manchester City have confirmed the addition of former Ivorian defender, Kolo Toure, to Pep Guardiola’s backroom staff. Toure, who joins on permanent appointment had a stint as Wigan Manager, in the Championship. As a player, he was with ASEC Mimosas, Arsenal, Manchester City, Liverpool and …
Read More »Kano Pillars innovate with Geographical landmarks to boost Cultural Storytelling as brand strategy in players’ unveiling
OJEIKERE AIKHOJE Newly signed, Mohammed Muktar, unveiled at the historic Gidan Makama, built in the 15th century By creatively integrating geographical history and culture into player unveilings, clubs can create a more meaningful and engaging experience for everyone involved, strengthening the club’s connection to its community and enhancing its …
Read More »Nigeria’s Moonluck Academy makes history in Portugal as champions of Iber Cup 2025
Players of Moonluck Football Academy, celebrating their 2025 Iber Cup, victory, in Lisbon, Portugal. History was made in Lisbon, Portugal, last week Sunday, as Nigeria’s Moonluck Academy, one of the best youth sides in Nigeria lifted the famous IberCup in their inaugural appearance. Iber Cup is one of the …
Read More »Father O’Connell Science College, GSS Karu dominate 25th MILO Basketball National Finals
Left: Category Manager, Beverages, Nestlé Nigeria, Mrs. Ifeanyichukwu Orabuche, steps forward to present the trophy to students of Father O’Connell Science College team, Minna, winners of the male category at the 25th edition of the MILO School Basketball Championship. Mr. Lanre Balogun, Executive Secretary of the National Collegiate Sports Foundation, …
Read More »Premier League clubs reveal kits for 2025/26 season
Brentford and Leeds United are latest clubs to reveal their strip for the new season Premier League clubs continue to reveal their new kits for 2025/26, showing their supporters what they will be wearing this season. Brentford and Leeds United are the latest club to reveal their home kit, following …
Read More »West Ham announce partnership with Boyle Sports
West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt sponsor for the 2025/26 season. The announcement comes as BOYLE Sports commits to a broad package of investment totalling …
Read More »Bundesliga, Okocha boost life skills education for children in Ijaiye-Ojokoro’s Bundesliga Common Ground
By Ojeikere Aikhoje Bundesliga Legends/Ambassadors, Austin Jay Jay Okocha and Diego Contento at the Bundesliga Common Ground, in Ijaiye-Ojokoro. Designed to equip children with valuable football skills, while also fostering personal growth beyond the pitch, the German Bundesliga as well as Brand Ambassador and Super Eagles, Austin “Jay-Jay” Okocha, …
Read More »Fan Houses at the FIFA Club World Cup 2025: A Strategic Model for Global Brand Expansion
By Roger Hampel Botafogo House in Venice Beach, LA / Photo Credit: Botafogo As the FIFA Club World Cup 2025 unfolds across the United States, a number of participating football clubs have adopted a parallel strategy: leveraging the tournament to establish a stronger foothold in the U.S. market …
Read More »How First Bank’s sports initiative converted former President Obasanjo to a Golfer
MD/CEO First Bank, Mr. Olusegun Alebiosu and former President Olusegun Obasanjo at the First Bank sponsored OBJ Golf Tournament First Bank’s unique sports initiative for golf has successfully converted former President Olusegun Obasanjo into a Golfer. Obasanjo, a renowned squash player, revealed that First Bank’s commitment to the OBJ …
Read More »Bayelsa State Table Tennis Association close to sponsorship deal with STAG Global
Bayelsa State Governor, Senator Duoye Diri and Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, at the inauguration of Nigeria’s Best Table Tennis facility, “The Fortress”, in Yenagoa. Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, has revealed that plans to have global leader in Table …
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