Sports

By Roger Hampel   Botafogo House in Venice Beach, LA / Photo Credit: Botafogo   As the FIFA Club World Cup 2025 unfolds across the United States, a number of participating football clubs have adopted a parallel strategy: leveraging the tournament to establish a stronger foothold in the U.S. market …

   MD/CEO First Bank, Mr. Olusegun Alebiosu and former President Olusegun Obasanjo at the First Bank sponsored OBJ Golf Tournament   First Bank’s unique sports initiative for golf has successfully converted former President Olusegun Obasanjo into a Golfer. Obasanjo, a renowned squash player, revealed that First Bank’s commitment to the OBJ …

  Bayelsa State Governor, Senator Duoye Diri and Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, at the inauguration of Nigeria’s Best Table Tennis facility, “The Fortress”, in Yenagoa.   Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, has revealed that plans to have global leader in Table …

  Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim, has revealed that the bank is delighted to be a major contributor to national development since inception in 2022. Emefienim made this assertion while speaking to sportbusinessbrand.com after the finals of the 2025 Bayelsa State Governor’s Cup, won by Eternal …

Manchester City manager, Pep Guardiola, was on Monday awarded an honorary doctorate degree by the University of Manchester, in recognition of his impact on and off the pitch to the city over nine years. Guardiola arrived Manchester City in 2015 as Head Coach and has  since become the club’s most …

The iconic Italian tyre brand, Pirelli has sealed a sponsorship deal with the Milan Cortina Winter Olympic Games 2026, which is set to take place between February and March, in Lombardy, Veneto and Trentino-Alto Adige. Pirelli will offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters …

  The transformation of Alex Oyomah clearly highlights the vision of the founders of the Bayelsa State Governor’s Cup football tournament. Initially called The Restoration Cup, it is now called the Prosperity Cup, as it has the capacity to turn around the lives of players. Indeed, it’s a complete transformation …

By Ojeikere Aikhoje President Bola Ahmed Tinubu   sportbusinessbrand.com can reveal that President Bola Ahmed Tinubu will host 2024/25 Nigeria Premier Football League champions, Remo Stars Sports Club, at the Presidential Villa, in Abuja. Remo Stars emerged champions of the NPFL for the first time in their history to boost …

By Ojeikere Aikhoje       Football is more than just a sport; it is a global obsession, a cultural phenomenon, and most importantly, a financial behemoth. The Premier League fits this analysis and is unarguably the biggest football league in the world. With sponsorship from brands in diverse sectors …

      There was excitement in the French capital, Paris, on Sunday, as tens of thousands of football fans packed the Champs-Elysees to cheer the Paris Saint-Germain players and staff as they paraded the Champions League trophy in the French capital before a major celebration at their home stadium. …