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By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s most influential business thinkers said “A great brand always raises the bar — it adds a greater sense of purpose to the experience.” Godin’s thought aligns with a related view that “Enduring brands are those that …

FirstBank, West Africa’s premier financial institution and financial inclusion services provider, is pleased to announce its upcoming SMEConnect Webinar scheduled to hold on Wednesday, 26 November 2025. The SMEConnect Webinar is one of the ways FirstBank delivers its capacity building of its value propositions to small and medium-sized enterprises (SMEs). It is …

  First Bank of Nigeria Limited (FirstBank), Nigeria’s premier and leading financial inclusion services provider, has announced the launch of the Verve Flash Promo, a special initiative rewarding customers with free Verve cards. The campaign, which commenced on 6 October 2025, and will run until 30 January 2026, is exclusively …

Nigeria Premier Football League clubs will have the opportunity to enhance their digital potentials as leading Blockchain brand, Blockhain Sports Arena, is set to establish a framework aimed at tokenizing football talents and clubs through their innovative blockchain-based platform. BlockChain Sports Arena, a leading player which operates an innovative digital …

Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …

  FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, is proud to announce the commencement of its 2025 Corporate Responsibility and Sustainability (CR&S) Week, scheduled to hold from 27 October  – 1 November 2025. Now in its ninth year, the annual event is a …

  Chairman of Akwa United FC, Mr. Joseph Eno (second left) and Acting Managing Director and Chief Executive Officer of Ibom Air, Mr. George Uriesi (second right), with the sponsorship agreement.  Honourable Commissioner for Sports, Elder Paul Bassey (first left) and Manager, Marketing and Communications, Mrs. Anniekan Essienette (first right), …

  Leading airline brand, Emirates and Italian football club brand, AC Milan have renewed their collaboration as the airline continues as Official Airline Partner and Principal Partner. This partnership, which kicked off in 2007, represents one of the most respected and long-standing collaborations in world football Emirates has been identified …

  Leading airline, Turkish Airlines (THY), with a rich history of sponsoring the Turkish Football Federation (TFF), has announced another extension of its sponsorship for both the Men’s and Women’s national football teams. The new three-year agreement further boosts the relationship between both Turkish brands, which has been consummated for …

Fourth from left is FirstBank MD/CEO, Mr. Olusegun Alebiosu. He is flanked by Lagos State Governor, Mr. Babajide Sanwoolu and Chelsea/Ivorian legend, Didier Drogba, at the First Bank of Nigeria sponsored E1Lagos GP.   By Kazeem Ugbodaga The Lagos Lagoon glistened in shades of blue and gold as electric powerboats …