Nigeria Premier Football League clubs will have the opportunity to enhance their digital potentials as leading Blockchain brand, Blockhain Sports Arena, is set to establish a framework aimed at tokenizing football talents and clubs through their innovative blockchain-based platform. BlockChain Sports Arena, a leading player which operates an innovative digital …
Read More »The Rise of Footballers as Influencers: Mfon Udoh and Ibom Air’s Winning Partnership
Mfon Udoh and Sunusi Ibrahim: 2019 Eunisell Boot winners In today’s digital age, the influence of professional athletes extends far beyond the football pitch and the global surge of social media has transformed footballers into powerful voices capable of shaping opinions, promoting brands and inspiring millions. This shift has given …
Read More »FirstBank Sparks Global Kindness with 2025 Corporate Responsibility and Sustainability Week
FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, is proud to announce the commencement of its 2025 Corporate Responsibility and Sustainability (CR&S) Week, scheduled to hold from 27 October – 1 November 2025. Now in its ninth year, the annual event is a …
Read More »Ibom Air soars into Nigeria’s football space with Akwa United sponsorship
Chairman of Akwa United FC, Mr. Joseph Eno (second left) and Acting Managing Director and Chief Executive Officer of Ibom Air, Mr. George Uriesi (second right), with the sponsorship agreement. Honourable Commissioner for Sports, Elder Paul Bassey (first left) and Manager, Marketing and Communications, Mrs. Anniekan Essienette (first right), …
Read More »Emirates, AC Milan renew collaboration
Leading airline brand, Emirates and Italian football club brand, AC Milan have renewed their collaboration as the airline continues as Official Airline Partner and Principal Partner. This partnership, which kicked off in 2007, represents one of the most respected and long-standing collaborations in world football Emirates has been identified …
Read More »Turkish Airlines extend sponsorship of Turkey National Team in historic deal
Leading airline, Turkish Airlines (THY), with a rich history of sponsoring the Turkish Football Federation (TFF), has announced another extension of its sponsorship for both the Men’s and Women’s national football teams. The new three-year agreement further boosts the relationship between both Turkish brands, which has been consummated for …
Read More »Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground
Fourth from left is FirstBank MD/CEO, Mr. Olusegun Alebiosu. He is flanked by Lagos State Governor, Mr. Babajide Sanwoolu and Chelsea/Ivorian legend, Didier Drogba, at the First Bank of Nigeria sponsored E1Lagos GP. By Kazeem Ugbodaga The Lagos Lagoon glistened in shades of blue and gold as electric powerboats …
Read More »Turkish Airlines showcases unique in-flight Naija experience to leverage sponsorship of 87th anniversary of Ikoyi Club 1938
Leading sports sponsor and multiple award winner in the aviation industry, Turkish Airlines, on Friday, showcased its unique Naija experience for passengers departing from Nigeria at the Aviation Day to celebrate the 87th anniversary of the prestigious Ikoyi Club 1938. The Aviation Day was sponsored by Turkish Airlines. General …
Read More »How Visit Rwanda deals have promoted local tourism
By Shallon Mwiza Rwanda is making headlines on the global stage after securing long-term sponsorship deals with the Los Angeles Clippers of the NBA and the Los Angeles Rams of the NFL. The deals make Rwanda the first African country to partner with teams in both leagues. Under the agreements, Visit Rwanda will …
Read More »GUINNESS returns to domestic league shirt sponsorship with Ikorodu City
Nigeria: Global beverage brand, GUINNESS, has returned to domestic league football in Nigeria as sponsor of top flight side, Ikorodu City. The deal see GUINNESS returns to the league after a 12-year exit when it sponsored multiple clubs using its HARP and DUBIC beer brands. Previous Deals GUINNESS is not …
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