Premier League Launches 30th Anniversary Ad Campaign



The Premier League is marking its 30th anniversary this month with a multi-channel campaign thanking fans and highlighting how three decades of unforgettable football have enabled the League to provide a significant level of financial support throughout the game and to communities across England and Wales.

The campaign includes digital, cinema and print placements and will showcase the Premier League’s national community programmes, which are delivered by 110 football clubs thanks to Premier League funding.

A 90-second advert entitled ‘More than 90 minutes’ highlights the impact the Premier League has made on and off the pitch through the eyes of a young girl, while looking ahead to the next 30 years. You can view the advert at

The advert includes cameos from former Premier League stars Michael Owen, Jamie Redknapp, Micah Richards and Teddy Sheringham.

Premier League Chief Commercial Officer Will Brass said: “Thirty years of the Premier League has brought so many remarkable stories, both on and off the pitch. As we celebrate an incredible three decades, and look to the future with optimism, this film provides a snapshot of how the thrilling football on the pitch has allowed the League to provide unparalleled levels of support and investment for communities across the UK, benefitting millions of people.”

West Ham United’s Declan Rice also makes an appearance at a Premier League Kicks session alongside club Foundation coach Najma Shariffu. PL Kicks has provided more than 900,000 hours of free weekly football and multi-sport sessions at 936 venues across England and Wales. In the last 15 years, more than 440,000 young people have taken part.

Rice said: “I have loved football and the Premier League since I was a child. I feel very privileged to play the game professionally alongside and against some of the best players in the world. As a youngster, I attended Premier League Kicks sessions myself so I know how important the programme is.

“Football clubs and their staff deliver a huge amount of amazing work in their local areas – I’ve seen this myself at West Ham United and all clubs have a big role to play in their communities.”

TV mathematician and Manchester United supporter Rachel Riley, who has helped create Premier League Primary Stars maths resources, also appears in the advert.

Riley said: “I’m a passionate football supporter and I’m also very passionate about education. Using the appeal of the game to inspire children in classrooms to learn is a brilliant method and we’re all looking forward to what can be achieved across the next
30 years.”

Premier League Primary Stars helps children to learn through the power of football in more than 18,500 primary schools across England and Wales.

The advert was created by FCB Inferno and produced by Great Guns.

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