Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships
Qatar will become the unrivalled entertained destination during the Qatar 2022 FIFA World Cup, organisers revealed during a press conference, in Doha.
Organisers also outlined the vast array of entertainment options that will be on offer to visitors during the tournament.
The FIFA Fan Festival at Al Bidda Park will host up to 40,000 fans every day during the tournament. It will be free to attend and screen live matches, host globally renowned artists and feature football activities.
There will also be a range of local and international food and beverage options.
In addition, the 6km Corniche activation from Sheraton Park to the Museum of Islamic Art will feature roving performances, retail stores and food and beverage kiosks.
Other activities will include the daily Welcome to Qatar show – a water and pyrotechnics display that will feature music from the Qatar 2022 Official Soundtrack, as well as pieces by Qatari composer Wael Binali and compositions performed by the Qatar Philharmonic Orchestra.
Theme-park rides and other attractions at Al Maha Island Lusail will also be open to fans, as will the Ras Abu Aboud 974 Beach Club, the Hayya Fan Zone at Lusail South Promenade and the QetaiFAN Beach Fest.
Dance music fans can dance the night away at the 15,000-capacity Arcadia Spectacular and 5,000-capacity ARAVIA by MDLBEAST. In addition, Last-Mile Cultural Activations will offer more than 6,000 performances in 21 locations, entertaining fans on their way to stadiums.
“We operate over 168 official sites through the compact nature of Qatar, and each one of these sites is essential to the running and successful delivery of this World Cup. Way beyond testing the eight stadiums, the volunteers and accreditation centres are now fully operational, with the ticketing centre at the DECC opening tomorrow and the IBC and Main Media Centre to follow. I can only reiterate FIFA’s confidence and deep appreciation for all the work behind delivering the best FIFA World Cup ever in just over one month’s time,” said FIFA Chief Operating Officer – World Cup, Colin Smith.
“After more than a decade of hard work and close collaboration with stakeholders across the country, Qatar stands ready to host a memorable edition of the FIFA World Cup.
“The compact nature of our tournament means visitors will never be far from the action – always close to a stadium or entertainment activation. We look forward to hosting a tournament that will live long in the memory of fans from across the globe,” said Yasir Al Jamal, Director General, Supreme Committee for Delivery & Legacy (SC).
“Qatar is ready to host a global celebration of the beautiful game.
“We look forward to welcoming fans and players from across the world as they sample our welcoming hospitality, vast array of entertainment options and, of course, top-class international football. It promises to be a unique edition of the FIFA World Cup – and one that will leave a lasting, positive impact on Qatar, the Middle East and the Arab world,” added Nasser Al Khater, CEO, FIFA World Cup Qatar 2022 LLC.
