The organizers of the 5th Cycling Lagos have officially opened the online registration portal for cyclists wishing to participate in this year’s highly anticipated event. Convener of Cycling Lagos and Managing Director, BrandEscort Communications, Bamidele Adeleye, charged cyclists from across Nigeria and beyond to register early through the official …
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The narrative of Africa’s rising influence in global marketing and business unfolded at the Brand Handlers Summit & Awards 2026 as industry leaders challenged conventional thinking and presented a compelling vision for the continent’s future. The summit, held at Sheba Centre in Lagos, opened with a thought-provoking presentation by Wole …
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By OJEIKERE AIKHOJE Finance meets football…. Afrinvest team celebrating Rangers’ ninth historic title at their Ikoyi Head Office sportsbusinessbrand.com can exclusively reveal that Afrinvest West Africa, a capital market holding company, will continue its front-of-shirt sponsorship with Nigeria’s record nine-time champions, Rangers International, extending one of the highest profile sponsorships …
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Premier League side, Brighton & Hove Albion, has annouced the arrival of AIK Stockholm’s high-flying Nigerian youngster, Zadok Yohanna, on a five-year deal. Brighton beat other Premier League sides like Manchester City, Chelsea and Newcastle to the signature of the Nigerian. Scouts from Brighton alerted the club about Yohanna and …
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The second edition of the Brand Handler’s Summit and Awards takes centrestage, today, as industry giants and stakeholders in the Integrated Marketing Communications space and allied sectors, converge, on Lagos. With “Marketing the New Africa: Driving Growth Through Innovation, Culture, and Youth Influence”, as theme, it is scheduled to hold …
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The Scottish FA has announced a new five-year partnership with PepsiCo and Pepsi MAX®, officially becoming the soft drinks partner of the Scotland Men’s and Women’s national teams. The partnership, which will run until end of July 2030, sees Pepsi MAX also secure pourage rights at Barclays Hampden, ensuring a …
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The 2026 edition of MediaConsortium Conference and Awards (MCCA) is scheduled to hold on Friday, September 18, 2026, in Lagos. This year’s conference which is the 4th in the series follows the successful hosting of the 2025 edition. With the theme, “The Value Shift: Strategies for the New Market Reality …
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By OJEIKERE AIKHOJE; Sports Business Writer Zadok Yohanna… smiling as he prepares to break Sweden’s transfer record Sweden’s top flight league, the Allsvenskan, will set to have a new transfer record following the valuation of Nigerian sensation, Zadok Yohanna, by foreign suitors from England and Germany. The youngster, who switched …
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By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25 Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …
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By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …
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