National Sports Commission Chairman, Shehu Dikko. National Sports Commission Chairman, Mallam Shehu Dikko, has underscored the critical role governments play in laying the foundation for successful football leagues across the world. Speaking against the backdrop of criticism over the Federal Government’s intervention in the Nigerian domestic league, the Nigeria Premier …

The former England captain is one of the tournament’s most valuable commercial assets. By David Skilling David Beckham’s playing career ended more than a decade ago, yet he remains one of the most visible faces of the 2026 World Cup. When you turn on a broadcast, scroll social media, walk …

Rangers International’s dream season hit another high on Wednesday night as head coach Fidelis Ilechukwu and captain Chidiebere Nwobodo headlined the club’s dominance at the 2026 League Bloggers Awards (LBA) in Lagos. Fresh from a campaign that re-established the Enugu club as a major force in the Nigeria Premier Football …

‎ The organizers of the 5th Cycling Lagos have officially opened the online registration portal for cyclists wishing to participate in this year’s highly anticipated event. Convener of Cycling Lagos and Managing Director, BrandEscort Communications, Bamidele Adeleye, charged cyclists from across Nigeria and beyond to register early through the official …

The narrative of Africa’s rising influence in global marketing and business unfolded at the Brand Handlers Summit & Awards 2026 as industry leaders challenged conventional thinking and presented a compelling vision for the continent’s future. The summit, held at Sheba Centre in Lagos, opened with a thought-provoking presentation by Wole …

By OJEIKERE AIKHOJE Finance meets football…. Afrinvest team celebrating Rangers’ ninth historic title at their Ikoyi Head Office  sportsbusinessbrand.com can exclusively reveal that Afrinvest West Africa, a capital market holding company, will continue its front-of-shirt sponsorship with Nigeria’s record nine-time champions, Rangers International, extending one of the highest profile sponsorships …

Premier League side, Brighton & Hove Albion, has annouced the arrival of AIK Stockholm’s high-flying Nigerian youngster, Zadok Yohanna, on a five-year deal. Brighton beat other Premier League sides like Manchester City, Chelsea and Newcastle to the signature of the Nigerian. Scouts from Brighton alerted the club about Yohanna and …

The second edition of the Brand Handler’s Summit and Awards takes centrestage, today, as industry giants and stakeholders in the Integrated Marketing Communications space and allied sectors, converge, on Lagos. With “Marketing the New Africa: Driving Growth Through Innovation, Culture, and Youth Influence”, as theme, it is scheduled to hold …

The Scottish FA has announced a new five-year partnership with PepsiCo and Pepsi MAX®, officially becoming the soft drinks partner of the Scotland Men’s and Women’s national teams. The partnership, which will run until end of July 2030, sees Pepsi MAX also secure pourage rights at Barclays Hampden, ensuring a …

The 2026 edition of MediaConsortium Conference and Awards (MCCA) is scheduled to hold on Friday, September 18, 2026, in Lagos. This year’s conference which is the 4th in the series follows the successful hosting of the 2025 edition. With the theme, “The Value Shift: Strategies for the New Market Reality …