By Roger Hampel   Botafogo House in Venice Beach, LA / Photo Credit: Botafogo   As the FIFA Club World Cup 2025 unfolds across the United States, a number of participating football clubs have adopted a parallel strategy: leveraging the tournament to establish a stronger foothold in the U.S. market …

   MD/CEO First Bank, Mr. Olusegun Alebiosu and former President Olusegun Obasanjo at the First Bank sponsored OBJ Golf Tournament   First Bank’s unique sports initiative for golf has successfully converted former President Olusegun Obasanjo into a Golfer. Obasanjo, a renowned squash player, revealed that First Bank’s commitment to the OBJ …

By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com   Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …

  Managing Director of Premium Trust Bank, Mr. Emmanuel Emefienim has informed leading sports business reporter, Ojeikere Aikhoje, that the bank is ready for the next National Sports Festival, to be hosted by Enugu State. Emefienim revealed this to Aikhoje in a recent interview, in Yenagoa, Bayelsa State. “We are …

  Bayelsa State Governor, Senator Duoye Diri and Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, at the inauguration of Nigeria’s Best Table Tennis facility, “The Fortress”, in Yenagoa.   Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, has revealed that plans to have global leader in Table …

  beIN MEDIA GROUP, the global sports, entertainment and media group, has secured the exclusive rights to broadcast every match of the Premier League (PL) in 24 countries across the Middle East and North Africa (MENA) until the end of the 2027/28 season, further solidifying its position as the global …

  Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim, has revealed that the bank is delighted to be a major contributor to national development since inception in 2022. Emefienim made this assertion while speaking to sportbusinessbrand.com after the finals of the 2025 Bayelsa State Governor’s Cup, won by Eternal …

Manchester City manager, Pep Guardiola, was on Monday awarded an honorary doctorate degree by the University of Manchester, in recognition of his impact on and off the pitch to the city over nine years. Guardiola arrived Manchester City in 2015 as Head Coach and has  since become the club’s most …

The iconic Italian tyre brand, Pirelli has sealed a sponsorship deal with the Milan Cortina Winter Olympic Games 2026, which is set to take place between February and March, in Lombardy, Veneto and Trentino-Alto Adige. Pirelli will offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters …

      Professional Game Match Officials (PGMOL) has announced a new multi-year partnership with global sports company PUMA.  The multi-year agreement will see PUMA become the official kit partner of PGMOL and supply high-performance apparel to match officials in both the men’s and women’s professional game pathways. Officials operating …