Leading airline, Turkish Airlines (THY), with a rich history of sponsoring the Turkish Football Federation (TFF), has announced another extension of its sponsorship for both the Men’s and Women’s national football teams. The new three-year agreement further boosts the relationship between both Turkish brands, which has been consummated for …
Read More »Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground
Fourth from left is FirstBank MD/CEO, Mr. Olusegun Alebiosu. He is flanked by Lagos State Governor, Mr. Babajide Sanwoolu and Chelsea/Ivorian legend, Didier Drogba, at the First Bank of Nigeria sponsored E1Lagos GP. By Kazeem Ugbodaga The Lagos Lagoon glistened in shades of blue and gold as electric powerboats …
Read More »HOTEL BRAND: Radisson Blu, Ikeja
With State-of-the-art facilities for memorable events, meetings and dining, Radisson Blu Ikeja Hotel, is your preferred hotel brand for grand reception, business conference or an intimate board meeting. Its state-of-the-art audiovisual technology and free high-speed Wi-Fi set the stage for an unforgettable experience. Radisson Blu Ikeja has adapted …
Read More »Turkish Airlines showcases unique in-flight Naija experience to leverage sponsorship of 87th anniversary of Ikoyi Club 1938
Leading sports sponsor and multiple award winner in the aviation industry, Turkish Airlines, on Friday, showcased its unique Naija experience for passengers departing from Nigeria at the Aviation Day to celebrate the 87th anniversary of the prestigious Ikoyi Club 1938. The Aviation Day was sponsored by Turkish Airlines. General …
Read More »How Visit Rwanda deals have promoted local tourism
By Shallon Mwiza Rwanda is making headlines on the global stage after securing long-term sponsorship deals with the Los Angeles Clippers of the NBA and the Los Angeles Rams of the NFL. The deals make Rwanda the first African country to partner with teams in both leagues. Under the agreements, Visit Rwanda will …
Read More »Fulham Football Club celebrates Nigeria’s 65th Independence at Motspur Park
Premier League side, Fulham, had an Independence Day celebration earlier today for Nigerian players and staff at the club’s Motspur Park training ground. The London based side is home to the Super Eagles trio of Alex Iwobi, Calvin Bassey and Samuel Chukwueze, who is on loan from AC Milan. Nigerian …
Read More »FirstBank Champions Sports Geography, Culture and Green Innovation Through E1 Lagos GP
Lagos is making history by leveraging its geographical landmark; waterways, and it is proudly presented by FirstBank! From October 3 – 5, 2025, Africa’s first all-electric powerboat racing championship, E1 Lagos GP, takes to the waterways of Lagos Lagoon. More than just a sponsorship, this is a bold …
Read More »SPORTS BUSINESS REVIEW: Danish Ambassador’s Visit Highlights FC Ebedei’s Global Impact
(L-R) Fredrick Oliseh, Anderson, Hansen, Churchill Oliseh The Danish Ambassador to Nigeria, Jens Ole Bach Hansen, recently paid a visit to non-league football side, FC Ebedei, in Sagamu, Ogun State, which serves as a nursery for Danish Super League side, FC Midtjylland. Hansen’s visit didn’t come as a surprise …
Read More »Milan City Council approves sale of San Siro to Inter and Milan
The Milan City Council has approved the sale of the iconic San Siro Stadium to Milan rivals, AC Milan and Internazionale Milan, clearing the way for their plans for a new stadium at the site. Both clubs intend to demolish San Siro for the construction of a new stadium. The …
Read More »Visit Rwanda makes bold entry in US market with Rams and Clippers deals
Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships