By OJEIKERE AIKHOJE; Sports Business Writer Zadok Yohanna… smiling as he prepares to break Sweden’s transfer record Sweden’s top flight league, the Allsvenskan, will set to have a new transfer record following the valuation of Nigerian sensation, Zadok Yohanna, by foreign suitors from England and Germany. The youngster, who switched …
Read More »NPFL 2025/26 Front-Of-Shirt Sponsorship Report: Which sector dominated the shirts?
By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25 Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …
Read More »The incredible story of how supporters of Sweden’s AIK Fotboll created the Agent12 initiative and raised funds for transfer of talented Nigerian youngster, Zadok Yohanna to the club
By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …
Read More »World Bicycle Day 2026: BrandEscort reaffirms commitment to using Cycling Lagos and Cycling Kano races to promote a Greener Future
As stakeholders around the world commemorate World Bicycle Day 2026, BrandEscort Communications, organisers of the Cycling Lagos and Cycling Kano events, has reaffirmed its commitment to promoting a greener and more sustainable future in Nigeria and across Africa. Managing Director of BrandEscort Communications and Convener of Cycling Lagos, Bamidele Adeleye, …
Read More »Alpha Morgan Bank delivers historic performance, posts N1.9 billion PBT in first 10 months of operations
Alpha Morgan Bank has announced a landmark financial performance, recording Profit Before Tax of N1.9 billion in just 10 months of operations, a result that stands as a major milestone in Nigeria’s banking industry and reinforces the Bank’s emergence as one of the country’s most remarkable new-generation financial institutions. With …
Read More »Rangers set for Tuesday’s Trophy Parade to celebrate historic ninth Nigerian title
To celebrate their historic ninth Nigerian title, Rangers International, will on Tuesday, June 2, embark on a trophy parade, to showcase the Nigeria Premier Football League trophy to fans and stakeholders. Against all odds, the Enugu side claimed a famous 2-1 victory on the road at Ikorodu City on the …
Read More »PSG celebrates Back-to-Back Champions League title with supporters in Paris
The Paris Siant Germain UEFA Champion League party moved from Budapest to Paris as players and staff paraded through the Champ-de-Mars on Sunday, greeted by a massive crowd of jubilant supporters. A historic celebration of back-to-back Champions League success following the 4-3 victory over Arsenal via penalties after a 1-1 …
Read More »Arsenal’s Trophy Parade lights up North London
It was an exciting day in the history of Arsenal as fans converged on the streets of north London on Monday chanting and lighting red flares as they celebrated the club’s first Premier League title in over two decades. The players celebrated in an open-top bus that moved across North …
Read More »How Concacaf is attracting a new generation of fans
Concacaf, football’s governing body in North America, Central America and the Caribbean, is at a pivotal moment in its youth engagement strategy, with the Fifa World Cup just weeks away. Indeed, for some Gen Alpha fans, the showpiece in the US, Canada and Mexico represents the first World Cup they …
Read More »The Geography of the 2026 FIFA World Cup
By Ojeikere Aikhoje The 2026 FIFA World Cup, scheduled from June 11 through July 19, will redefine the scale and scope of global sport. For the first time in tournament history, 48 national teams will compete across three host nations — the United States, Canada, and Mexico — spanning …
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