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NPFL 2025/26 Front-Of-Shirt Sponsorship Report: Which sector dominated the shirts?

By OJEIKERE AIKHOJE Betting brands maintained their dominance of front-of-jersey sponsorship landscape in the2025/25  Nigeria Premier Football League, according to findings by authoritative sports business publication, SPORTBUSINESS+Brands magazine. Despite the reduction from six betting brands in the 2024/25 season season (Bet9ja, IXBET, Stake, SUNBETH, BetKing and 22Bet) to four in …

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The incredible story of how supporters of Sweden’s AIK Fotboll created the Agent12 initiative and raised funds for transfer of talented Nigerian youngster, Zadok Yohanna to the club

By OJEIKERE AIKHOJE Zadok Yohanna.. the kid sensation who is wanted by some of Europeans top sides .. thanks to the intiative of AIK’s Agent12 The FIFA World Cup 2026 is around the corner, but Nigerian talented youngster, Zadok Yohanna, is subject of global transfer news for his on the …

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World Bicycle Day 2026: BrandEscort reaffirms commitment to using Cycling Lagos and Cycling Kano races to promote a Greener Future 

As stakeholders around the world commemorate World Bicycle Day 2026, BrandEscort Communications, organisers of the Cycling Lagos and Cycling Kano events, has reaffirmed its commitment to promoting a greener and more sustainable future in Nigeria and across Africa. Managing Director of BrandEscort Communications and Convener of Cycling Lagos, Bamidele Adeleye, …

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Arsenal’s Trophy Parade lights up North London 

It was an exciting day in the history of Arsenal as fans converged on the streets of north London on Monday chanting and lighting red flares as they celebrated the club’s first Premier League title in over two decades. The players celebrated in an open-top bus that moved across North …

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The Geography of the 2026 FIFA World Cup

By Ojeikere Aikhoje   The 2026 FIFA World Cup, scheduled from June 11 through July 19, will redefine the scale and scope of global sport. For the first time in tournament history, 48 national teams will compete across three host nations — the United States, Canada, and Mexico — spanning …

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