By Ojeikere Aikhoje, Publisher, sportbusinessbrand.com Eunisell Boot 2019 joint-winners, Mfon Udoh and Sunusi Ibrahim In the ever-evolving world of football, storytelling and branding are just as important as skill and goals. Awards, especially those that come from independent sources, play a huge role in shaping public perception, building player …
Read More »Emefienim: Premium Trust Bank is ready for National Sports Festival in Enugu
Managing Director of Premium Trust Bank, Mr. Emmanuel Emefienim has informed leading sports business reporter, Ojeikere Aikhoje, that the bank is ready for the next National Sports Festival, to be hosted by Enugu State. Emefienim revealed this to Aikhoje in a recent interview, in Yenagoa, Bayelsa State. “We are …
Read More »Bayelsa State Table Tennis Association close to sponsorship deal with STAG Global
Bayelsa State Governor, Senator Duoye Diri and Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, at the inauguration of Nigeria’s Best Table Tennis facility, “The Fortress”, in Yenagoa. Bayelsa State Table Tennis Association Chairman, Ama-Ebi Ebikpolade Stow, has revealed that plans to have global leader in Table …
Read More »beIN MEDIA GROUP extends exclusive Premier League rights for Middle East and North Africa
beIN MEDIA GROUP, the global sports, entertainment and media group, has secured the exclusive rights to broadcast every match of the Premier League (PL) in 24 countries across the Middle East and North Africa (MENA) until the end of the 2027/28 season, further solidifying its position as the global …
Read More »Premium Trust Bank is using sports to contribute to national development – Emefienim
Managing Director of Premium Trust Bank, Mr Emmanuel Emefienim, has revealed that the bank is delighted to be a major contributor to national development since inception in 2022. Emefienim made this assertion while speaking to sportbusinessbrand.com after the finals of the 2025 Bayelsa State Governor’s Cup, won by Eternal …
Read More »Pep Guardiola receives honorary degree from the University of Manchester
Manchester City manager, Pep Guardiola, was on Monday awarded an honorary doctorate degree by the University of Manchester, in recognition of his impact on and off the pitch to the city over nine years. Guardiola arrived Manchester City in 2015 as Head Coach and has since become the club’s most …
Read More »Pirelli becomes official supplier of Milan Cortina Winter Olympics Games 2026
The iconic Italian tyre brand, Pirelli has sealed a sponsorship deal with the Milan Cortina Winter Olympic Games 2026, which is set to take place between February and March, in Lombardy, Veneto and Trentino-Alto Adige. Pirelli will offer a specialist roadside assistance service, operating in all Olympic and Paralympic clusters …
Read More »PGMOL Name PUMA As New Official Kit Partner
Professional Game Match Officials (PGMOL) has announced a new multi-year partnership with global sports company PUMA. The multi-year agreement will see PUMA become the official kit partner of PGMOL and supply high-performance apparel to match officials in both the men’s and women’s professional game pathways. Officials operating …
Read More »Alex Oyowah Metamorphosis: From Restoration Cup talent to NPFL champion
The transformation of Alex Oyomah clearly highlights the vision of the founders of the Bayelsa State Governor’s Cup football tournament. Initially called The Restoration Cup, it is now called the Prosperity Cup, as it has the capacity to turn around the lives of players. Indeed, it’s a complete transformation …
Read More »President Tinubu to host NPFL champions Remo Stars in Aso Rock
By Ojeikere Aikhoje President Bola Ahmed Tinubu sportbusinessbrand.com can reveal that President Bola Ahmed Tinubu will host 2024/25 Nigeria Premier Football League champions, Remo Stars Sports Club, at the Presidential Villa, in Abuja. Remo Stars emerged champions of the NPFL for the first time in their history to boost …
Read More »
Sports Business Brand Latest Brand News, Sports, Entertainment, Marketing, Sponsorships