Dagenham & Redbridge’s use of KSI’s expertise is catching the eye of broadcast experts, but the challenge will be turning global attention into lasting engagement. Dagenham & Redbridge FC is set to stream its upcoming National League South fixture with Hampton & Richmond live on KSI’s YouTube channel. The initiative, announced on March 25, will be a first …

  In a bold move to get back into global attention, Sprite, the world’s leading lemon-lime soft drink, has reclaimed its position as exclusive soft drink partner of the NBA across a global footprint. This agreement marks the return of one of the NBA’s most iconic brand collaborations, reuniting two …

FirstBank’s MREIF mortgage loan product is an opportunity waiting for Nigerians to grab, as FirstBank, Ministry of Finance Incorporated (MOFI) partner to bridge housing deficit and empower citizens with credit to own their own homes of choice in any 36 states of the federation including Federal Capital Territory (FCT). This …

    Major League Soccer side, Inter Milan, which parades Lionel Messi has announced a new five-year deal with leading sportswear brand, adida. According to the club, the extension consolidates on a partnership that has been significant to the Club since its inception and reflects a shared long-term vision to …

  By Garvin Gibbon Manchester City’s disappointing campaign last season has been reflected in the annual Deloitte Football Money League, as the Abu Dhabi-backed English Premier League Club dropped down the table. Last year was the first in eight that City, which is owned by the Abu Dhabi United Group, finished …

  The globally acclaimed coaching methodology of FC Barcelona will impact on the Bayelsa State Prosperity Cup, as Season 8 of the tournament this year signals a partnership with the La Liga side.  Director General of the tournament, Ono Akpe, disclosed this in Yenagoa, Bayelsa State. Akpe stated that the …

    The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation on Sunday December 7th 2025, becoming the epicenter of Lagos Mainland’s entertainment scene as the highly anticipated Legends Decemba/Mainland Laffs 3.0 event unfolded. This spectacular gathering, which brought together an exhilarating blend of comedy, music, dance, …

FirstBank Basketball Club of Nigeria, popularly known as the “Elephant Girls”, have earned a place in the final round of the Women’s Basketball League Africa (WBLA), scheduled for the Egyptian capital, Cairo, from December 5-14, 2025, after winning the FIBA Africa Zone 3 qualifiers. The Elephant Girls put on a …

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s most influential business thinkers said “A great brand always raises the bar — it adds a greater sense of purpose to the experience.” Godin’s thought aligns with a related view that “Enduring brands are those that …

Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …