The Ibrahim Musa Gusau-led NFF administration will add another milestone today when the groundbreaking ceremony for the construction of Players’ Hostel and a number of new training pitches holds in Abuja. Speaker of the House of Representatives, Rt. Hon. Tajudeen Abbas (GCON) will perform the groundbreaking. Named the …
Read More »Prosperity Cup: How Diri continues to nurture Nigeria’s biggest grassroots football industry
By Ojeikere Aikhoje With the kick off in Brass and Nembe, two Nigerian communities geographically positioned by the Atlantic Ocean, action has resumed in the 2025 Prosperity Cup, Nigeria’s biggest grassroots football tournament. Initially called Restoration Cup and later renamed Prosperity Cup, Bayelsa is stepping up efforts to …
Read More »Peculiar Ultimate Concerns: Sustaining brand visibility with strategic sports sponsorship
By Ojeikere Aikhoje Peculiar Ultimate Construction Company is a well-renowned and respected building firm operating in the country. It is clearly the only construction brand in the country that is intentional about the growth of sports sponsorship and sports development. Since making its entry in Nigeria’s Sports Sponsorship sector, Peculiar …
Read More »Inter Miami seal Official Energy Drink deal with Redbull
Inter Miami continues to add big-name brands to its stable of sponsors, making Red Bull its official energy drink partner under a multiyear deal. Red Bull receives entitlement rights to the North Stand at Chase Stadium, the section of the team’s temporary home venue in Ft. Lauderdale where its …
Read More »First Bank holds groundbreaking ceremoney for new state-of-the-art eco-friendly headquarters
FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, today marks a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos. This ambitious project 40-story building project set to be the tallest building in Nigeria, …
Read More »Rangers’ documentary to boost brand in Nigeria and England
Still in the mood of celebrating its 55th anniversary, Nigerian champions, Rangers International, will hit the cinemas, in Enugu and London, respectively, for the premiere of its documentary. This feat makes Rangers the first Nigerian club to premiere its documentary. Interestingly, it also presents an opportunity to showcase …
Read More »First Bank Launches Bluu TV, Premieres A Heart On The Line Series
First Bank, a pioneer in the Nigerian banking industry, is once again breaking new ground with the launch of Bluu TV, a revolutionary digital platform that aims to bring world-class entertainment to its customers. To kick off this exciting venture, First Bank is premiering the much-anticipated series, A Heart …
Read More »Pinnick makes clarion call for infrastructure adequacy, maintenance
Former President of Nigeria Football Federation and Nigeria’s FIFA Council Member, Amaju Melvin Pinnick OFR, has called for new methods and a re-dedication to the ethos of sport infrastructure maintenance in the country. Delivering this year’s personality guest lecture of the Faculty of Education, University of Ibadan on Tuesday, …
Read More »Otunba Bimbo Ashiru to deliver keynote address at 2024 BJAN Conference
The Chairman of Odu’a Group of Companies, Otunba Bimbo Ashiru, will deliver the keynote address at the 2024 Brands and Marketing Conference scheduled for December 6, 2024. Organised annually by Brand Journalists Association of Nigeria (BJAN), the conference is billed to hold at Oriental Hotel, Victoria Island, Lagos, by 10am …
Read More »A look at Louis Vuitton’s relationship with sports
England and Real Madrid sensation, Jude Bellingham, has become the latest fashion following his deal with luxury brand, Louis Vuitton. This represents a continued relationship with sports. By Jonty Race THE LOUIS VUITTON CUP The Louis Vuitton Cup described the ‘Challenger Selection Series’ of the America’s …
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