First Bank, a pioneer in the Nigerian banking industry, is once again breaking new ground with the launch of Bluu TV, a revolutionary digital platform that aims to bring world-class entertainment to its customers. To kick off this exciting venture, First Bank is premiering the much-anticipated series, A Heart …
Read More »Pinnick makes clarion call for infrastructure adequacy, maintenance
Former President of Nigeria Football Federation and Nigeria’s FIFA Council Member, Amaju Melvin Pinnick OFR, has called for new methods and a re-dedication to the ethos of sport infrastructure maintenance in the country. Delivering this year’s personality guest lecture of the Faculty of Education, University of Ibadan on Tuesday, …
Read More »Otunba Bimbo Ashiru to deliver keynote address at 2024 BJAN Conference
The Chairman of Odu’a Group of Companies, Otunba Bimbo Ashiru, will deliver the keynote address at the 2024 Brands and Marketing Conference scheduled for December 6, 2024. Organised annually by Brand Journalists Association of Nigeria (BJAN), the conference is billed to hold at Oriental Hotel, Victoria Island, Lagos, by 10am …
Read More »A look at Louis Vuitton’s relationship with sports
England and Real Madrid sensation, Jude Bellingham, has become the latest fashion following his deal with luxury brand, Louis Vuitton. This represents a continued relationship with sports. By Jonty Race THE LOUIS VUITTON CUP The Louis Vuitton Cup described the ‘Challenger Selection Series’ of the America’s …
Read More »Stylish Jude Bellingham joins Louis Vuitton as new brand ambassador
French luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador. Orchestrated by the brand’s menswear creative director, Pharrell Williams, the deal has further solidified Louis Vuitton’s strategic alliance with the world of sports. Louis Vuitton’s commitment to partnering with …
Read More »Remo Stars contract extension is big motivation – Ogunmodede
Remo Stars Head Coach, Daniel Ogunmodede, has described the extension of his contract by the club as “big motivation.” The club signed a new three-year deal that will keep him at the club till the end of the 2026/27 season, via a Tweet on its X Account, on Tuesday. According …
Read More »Sporting Lagos continues fan engagement off season with Town Hall
Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports. Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA. On a cool Saturday morning in the city of …
Read More »Nortra Tractors land on Rangers’ sleeve in biggest ever club sponsorship deal in NPFL
By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …
Read More »130th Anniversary: Iconic FirstBank Unveils ‘Giant In You’ Brand Campaign to boost potentials of individuals and businesses
FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary. “We believe …
Read More »UEFA Euro 2024: Sponsors Watch
The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …
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