The Chairman of Odu’a Group of Companies, Otunba Bimbo Ashiru, will deliver the keynote address at the 2024 Brands and Marketing Conference scheduled for December 6, 2024. Organised annually by Brand Journalists Association of Nigeria (BJAN), the conference is billed to hold at Oriental Hotel, Victoria Island, Lagos, by 10am …

England and Real Madrid sensation, Jude Bellingham, has become the latest fashion following his deal with luxury brand, Louis Vuitton. This represents a continued relationship with sports. By Jonty Race   ‍ ‍ THE LOUIS VUITTON CUP ‍ The Louis Vuitton Cup described the ‘Challenger Selection Series’ of the America’s …

  French luxury fashion house, Louis Vuitton, has announced the signing of the English football sensation, Jude Bellingham, as its newest brand ambassador. Orchestrated by the brand’s menswear creative director, Pharrell Williams, the deal has further solidified Louis Vuitton’s strategic alliance with the world of sports. Louis Vuitton’s commitment to partnering with …

Remo Stars Head Coach, Daniel Ogunmodede, has described the extension of his contract by the club as “big motivation.” The club signed a new three-year deal that will keep him at the club till the end of the 2026/27 season, via a Tweet on its X Account, on Tuesday. According …

Sports Business Researcher, Ojeikere Aikhoje, who was at the Town Hall organised by Sporting Lagos, on Saturday, August 10, 2024, reports.   Sporting Lagos’ fans created the widely celebrated brand, Happy Corner, which is a special part of its DNA.   On a cool Saturday morning in the city of …

    By Ojeikere Aikhoje Agricultural Equipment manufacturers, Nortra Tractors & Equipment, have made an audacious move into Nigeria’s domestic football ecosystem with a N200,000,000 million deal as sleeve sponsor of Nigeria Premier Football League champions, Rangers, in what is the biggest club sponsorship deal ever, in Nigeria. Valued at …

    FirstBank, the iconic financial institution in Nigeria’s financial sector continues to remain on top of its game with the unveiling of a new thematic brand campaign titled “The Giant in You” to boost the giant status in customers and stakeholders, as it celebrates its 130th anniversary. “We believe …

  The UEFA Euro 2024 boasts a roster of global partners and national sponsors, all contributing significantly to the tournament’s revenue. ByAashay Khandelwal The UEFA European Championship, commonly known as the Euros, is a quadrennial international football tournament contested by the men’s national teams of UEFA member associations. Held in Germany across ten …

  It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June 15 in readiness for the highly anticipated 3rd Cycling Lagos event scheduled for Saturday June 29, 2024. …

  Two-and-a-half years after LaLiga and CVC Capital Partners finalised a groundbreaking strategic partnership, there is tangible evidence across Spain’s football landscape that the collaboration is bearing fruit. Indeed, through the Liga Impulso (Boost LaLiga) project that has been supercharged by the €2bn (£1.7bn/$2.2bn) agreement, CVC’s support is on track …