Iconic Marseille brands, Ligue 1 side, Olympique de Marseille and Marseille based French logistics solutions company, CMA CGM Group, have extended their front-of-shirt deal till 2028. CMA CGM has been the club’s main partner since its initial sponsorship deal in 2023 and both Marseille based brands are consolidating a partnership …
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Premier League side, Chelsea Football Club, has announced a new long-term relationship with The Coca-Cola Company, as both brands seek to create unforgettable match day experience for fans across the United Kingdom and Europe. Coca-Cola now becomes the Official Soft Drink Supplier of the club. Chelsea and Coca-Cola will also …
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Brand Journalists Association of Nigeria (BJAN) has unveiled a distinguished roster of speakers and panelists for its 2025 Annual Conference, an event designed to examine how artificial intelligence (AI) is reshaping the future of marketing and business operations across Nigeria. Themed “AI and Future of Marketing Workflow: Disruption or …
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Leading Tourism brand, Visit Rwanda, has made ambitious presence in the United States of America sports market with multi-year deals becoming sponsors of National Basketball Association (NBA) and National Football League (NFL), franchises, the Los Angeles Clippers and Los Angeles Rams, respectively. Rwanda continues to make hug progress with …
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The importance of value-driven strategies has been reiterated by leading brand experts at the third Media Consortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). It was a day industry stakeholders and captains of industry gathered to dissect the theme, “Defining ‘Value’ in …
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By Bolaji Israel Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed red and white decorations all over the cities and towns; the cousins returning from the UK, US and Europe with “I just came back” stamped on their accents — and of course, the …
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FirstBank, the leading financial institution and provider of financial inclusion services in West Africa, has officially launched its FirstMonie Merchant Solution. This was revealed in a press statement signed by FirstBank’s Ag. Group Head, Marketing & Corporate Communications, Yinka Ijabiyi. This innovative platform is designed to enable …
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Not so long ago, only what happened on the pitch would make compelling stories. However, emerging trends have emerged to confirm the importance of what happens outside the pitch. Back by technology, new ways for consumer and fan engagement have since emerged with creative clubs maximizing the opportunities. As …
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Etihad, Emirates and Turkish Airlines are well known airline brands that have remained glued to football to build brand visibility and loyalty through football sponsorship. Like the airlines listed above, Nigerian airline brand, Value Jet, has since identified football as a tool to boost its brand appeal by sharing the …
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By Ojeikere Aikhoje When Premier League champions, Liverpool FC, opened the 2025/26 Premier League season with a 4-2 win over Bournemouth at Anfield, on Saturday, the impact of the comeback was felt here in Nigeria. Excited fans celebrated what they believed is the start of another campaign that will …
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