Brand Campaign

GTI restores hope in NPFL brand

 By OJEIKERE AIKHOJE   Sport Strategist With the conclusion of the 2022/23 Nigeria Premier Football League season, there is renewed hope in the NPFL brand, thanks to Investment Banking group, GTI, strategic partners of the Interim Management Company, organisers of the league. sportbusinessbrand.com checks reveal that the strategic role played by …

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CAF, LOC to mark official countdown with a new TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 23 campaign

    CAF and the Cote d’Ivoire Local Organising Committee (“LOC”) has launched the official countdown to TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 23, gearing up Africans and the entire world for the continent’s biggest sporting event. The advertising campaign, centered around +225, the dial code for Cote …

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LaLiga joins in on the Africa Day celebrations with seven bright, colourful events across the African continent

    LaLiga is celebrating Africa Day by organizing seven events across the African continent to commemorate Africa’s growth, success and progress, as well as LaLiga’s rapid expansion on the continent. LaLiga join in the colour, culture and celebration of Africa Day by hosting seven events across the African continent …

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Golden Penny Foods Launches Premium Quality Chocolate Spread With Cocoa … Made from natural cocoa sourced from local farmers

  – Golden Penny Chocoh Spread contains Recommended Dietary Allowance (RDA) Through its commitment to Feeding the Nation Everyday, FMN’s iconic brand, Golden Penny launched Golden Penny Chocoh, a chocolate spread made from natural cocoa which contains the Recommended Dietary Allowance (RDA) adequate to meet the nutritional needs of a …

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LaLiga clubs bounce back to pre-COVID total income in 2021/22 season with almost 5billion Euros

    LaLiga has presented the annual Economic Report for the 2021-22 season, in which Spanish professional football practically recovered to pre-pandemic figures in terms of revenue, with Spanish clubs recording the lowest aggregate losses among 5 major leagues, showing the success and robustness of a model based on financial …

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Battle Of The Fans: Can NNL’s Sporting Lagos, Ikorodu City and Vandrezzer make a splash into NaijaSuper 8?

    Photo Credit: @SportingLagos   Ojeikere Aikhoje SportsBusiness Writer   For the first time in Nigerian football, clubs have turned to their fans to boost their chances of playing in a tournament. The newly introduced NaijaSuper8 tournament provides a platform for nominated clubs to showcase the degree of engagement …

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LaLiga announces North America Tour

    Spanish top flight league, LaLiga has announced that four teams will play in North America this year as it kick starts its inaugural Summer Tour. The quartet include: Atlético de Madrid, Sevilla FC, Real Betis Balompié, and Real Sociedad. All matches will take place in Mexico and the …

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