LaLiga enters new era with huge transformation




There is a lot to look forward to in the Spanish top tier as the 2023/24 LaLiga season represents a new era with wholescale transformation encompassing brand evolution, strategy, positioning technology, audiovisual and digital innovation, befitting what is now the world’s largest football ecosystem.

This season features the biggest clubs on the planet and new world-class talent.

At an impressive ceremony in Lagos, LaLiga presented what to expect this season.

The season will feature the greatest talents in world football and a host of talented new additions that provide the perfect showcase for what is Europe’s most competitive major league, not only in stadiums but also on screens across the planet.

From on the pitch presence of established and new stars to off the pitch brand evolution and unprecedented fan experience, there is a lot to expect from LaLiga this term.


On the pitch: World class stars to follow this season


LALIGA has opened its doors to a host of new signings and world class talent this summer to join established stars such as Robert Lewandowski, Vini Jr, who is perhaps the most exhilarating player in world football right now, and Antoine Griezmann.

Real Madrid made the biggest transfer move in the world this off-season to bring in England international Jude Bellingham and add to a stacked midfield including Ballon d’Or winner Luka Modric, while FC Barcelona brought in a host of big names to strengthen their chances of retaining the title.

Champions League winning captain Cesar Azpilicueta returned to LALIGA with Diego Simeone’s Atlético de Madrid, Ivory Coast international and Ligue 1 champion, Jonathan Bamba, joined Rafa Benitez’s new-look RC Celta side, and proven top-flight goalscorer, Alexander Sorloth swapped Real Sociedad for Villarreal CF.

LALIGA continues to boast the brightest young rising stars in world football too, with the likes of Gavi and Pedri already indispensable to FC Barcelona’s starting XI; 21-year-old Spain international, Nico Williams established as a LALIGA star at Athletic Club; and Real Madrid’s new 18-year-old Turkish sensation Arda Güler set to wow fans around the world not only this season but for years to come.


Off the pitch: LALIGA brand evolution

Off the field results represents a new beginning in LALIGA history.

A revolutionary strategic partnership with new title sponsor EA Sports brings with it a new and disruptive way of conceiving FÚTBOL, breaking down the barriers between the physical and the digital worlds, creating a unique product in the sports world which seeks to reach a much wider audience than conventional sports leagues have done in past years.

LALIGA is no longer just 42 clubs across LALIGA EA SPORTS and LALIGA HYPERMOTION, Spain’s rebranded top two divisions; it also encompasses other tournaments such as LALIGA GENUINE, the first league in the world for players with intellectual disabilities, and LALIGA FC FUTURES, the world’s most prestigious youth football tournament.

Beyond the limits of the pitch, LaLiga now comes with experiences such as LALIGA TwentyNine’s, LEGENDS: The Home of Football, OMG! and LALIGA BUSINESS SCHOOL touching on areas as diverse as gastronomy, memorabilia, music, and education, among others, allowing the organization to interact with people far beyond the sport.

LALIGA also continues in its commitment to eradicating blights such as racism, violence, and intolerance in football through the FUNDACIÓN LALIGA and at an institutional level, allowing it to grow its platform to impact at a wider level throughout society.


Unprecedented fan experience

LALIGA continues to lead the way in digital and broadcast innovation to provide football fans around the world with the best possible experience.

Spain’s professional football league remains the most followed of Europe’s five major leagues on social media, recently breaking the 200 million follower mark with fans enjoying ever broader and original content in 20 different languages across 16 different platforms.

The overarching brand transformation brings with it a new-look LALIGA mobile app – featuring a more personalized user experience, new content formats adapted to new consumer trends – and a revamped LALIGA FANTASY game, with 100% objective scoring and an all-new look and feel.

LALIGA also continues to innovate and revolutionise its broadcasts, and the viewers both in Spain and around the world will enjoy a more immersive and dynamic viewing experience this season. A complete overhaul of the graphics package in line with LALIGA’s brand transformation will give matches a new-look similar to the EA SPORTS FC video game, with greater use of augmented reality, new bench, aerial and cinematic camera angles, and new and improved graphics packages to boost visibility not only on TV but also mobile and tablet screens.



LALIGA is the largest football ecosystem in the world.

It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions.

It has over 200 million followers on social networks globally, across 16 platforms and in 20 different languages; and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain).

The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA Genuine.

Keep up to date with LALIGA’s corporate and institutional news through LALIGA’s new official corporate channels:

Twitter: @LaLigaCorp / Telegram:

About Ojeikere Aikhoje

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